branding

“I think that for most entrepreneurs who are like new, I think that branding and some of these exercises aren't terribly important, but I think that if you have a proven track record where you're like this person executes well and they execute. When you have th…”

“And this whole idea of we're just going to treat our customers like smart adults and we're going to be casual about them. That is a shtick that I've seen work in so many different industries and it has worked consistently.”

“Distinctiveness matters a lot more than sort of the objective attractiveness about somebody”