Anna Wong: Chinese companies prioritize direct personal ties over branding
Anna Wong · She Had Lunch With a Billionaire Tomorrow and Did Zero Prep · Jul 6, 2022 · at 15:59
Anna Wong, co-founder and CEO of Female Entrepreneurs Worldwide, contrasts Western personal branding with Chinese guanxi and networking practices.
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“So I don't see Chinese company care much about their personal brand or company branding, but they really get the business opportunity from building the personal touch with that. You know, decision maker.”
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