Pines: The easiest brand messaging comes from defining your enemy
Ben Pines · Your Guests Are Getting Famous From Your Show And You Are Not · Mar 24, 2026 · at 35:51
Brand strategist Ben Pines describes a framework for clarifying core messaging by defining what practices or philosophies you oppose.
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“The message is basically it's very easy to figure out the message. If you think in terms of what is your enemy, what are the things that you don't like in the world? What do you think are the mistakes? It's very easy to do that.”
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