Pines: Keyword-driven SEO content no longer works without real expertise
Ben Pines · Your Guests Are Getting Famous From Your Show And You Are Not · Mar 24, 2026 · at 19:01
Marketing strategist Ben Pines discusses how shifts in digital marketing have reduced the effectiveness of traditional keyword-driven SEO strategies.
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“And now what is happening, it's going through another shift where all that keyword research, all that SEO oriented, like put content in, get revenue out. It doesn't work anymore. So what does still work is like real expertise, but that's really hard to do.”
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