search engine optimization

“National SEO is very heavy into content marketing because that content marketing has a nationwide or even a global reach. Whereas if I was a small local roofer, I wouldn't be creating as much article based content targeting anybody in the United States. I'd wa…”

“If you can see that you have more and more visibility in Google, no clicks. I mean, visibility, so fourth, fifth, sixth page of Google, that means you're getting some traction. And this is something that you can see really quickly in just a week or two because…”

“So hiring this very inexpensive company turned out to be the most expensive mistake I made.”

“A blog has an SEO piece to it, and a lot of times that's the main primary goal of a blog is just to make sure that we're serving Google, as it relates to SEO, organic SEO rankings. That's real. It's not, we're not writing blog articles for you and making sure …”

“GEO takes its cues from SEO, and so search engine optimization has a variety of ways of telling just how authoritative a link is and how meaningful it is, and that's the current way in which we're measuring a lot of the generative engine optimization scores, i…”

“So there's certain things and it's like SEO on your website and YouTube. Are the two biggest things that pop out as kind of this evergreen content. And if you think about it as profit per minute, every minute you put into doing amazing YouTube content or amazi…”

“And over the next year, if you wanted to do this, you could put together 3000 backlinks. Your domain authority on S on on your website, on your SEO, Would go up to 60, 70, and your hits per month will blow up.”

“We didn't spend anything on a marketing strategy. We didn't spend anything on SEO or PPC or anything like that. It was like bare bones, free tools, super cheap shit, whatever we could do to save the buck. And like, I think that in retrospect, that really is a …”

“This was the early days of SEO. Like you had your clients have problems, you answer them and that's how you get traffic. So. It's not working like that anymore because AI can answer that. You don't need a person”

“And now what is happening, it's going through another shift where all that keyword research, all that SEO oriented, like put content in, get revenue out. It doesn't work anymore. So what does still work is like real expertise, but that's really hard to do.”