Spahr: Generative engine optimization relies heavily on traditional SEO authority metrics
Curtis Spahr · Earned Media Is Still King, But Not for the Reason You Think · Aug 26, 2025 · at 4:20
Curtis Spahr, principal at PR agency Bospar, discusses how marketing agencies objectively measure performance in Generative Engine Optimization (GEO).
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“GEO takes its cues from SEO, and so search engine optimization has a variety of ways of telling just how authoritative a link is and how meaningful it is, and that's the current way in which we're measuring a lot of the generative engine optimization scores, if you will, and so that's one way of doing it.”
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