branding
5 statements across 4 episodes · 2 bullish · 1 bearish · 4 people on the record · first statement Mar 26, 2023 by Kevin Aluwi · across every show →
Everything said about branding, oldest first
Mar 26, 2023 positive
Aluwi: Great branding links visual identity directly to the physical service utility
“Looking for these opportunities where again, customers can kind of make that connection between, you know, the logo and the colors and the name with actually what the service is, I think is, is, are the opportunities that, that I would say people should look o…”
May 5, 2024 neutral
Helmer: Early startups should take branding and process power off the table
“There are some that only are really available in the, when you reach a stability phase of a business pretty far out there. And so if you're starting a company, take those off the table. So those two are branding and process power.”
Jul 25, 2024 negative
Martin: Niche differentiation is getting harder due to scale-sensitive R&D and branding costs
“When you think about the costs of differentiation, it's often spending on branding, spending on R&D, R&D sort of innovation. Those two are of the most scale sensitive elements of anybody's cost structure, right? You know, and so being a niche differentiator is…”
Oct 20, 2024
Adopting an industry's visual style immediately signals alignment with that sector
“What can sometimes happen is, like, some industry kind of usurps an entire style for a period of time. So then if you use anything within that style, it's like you're aligning yourself to that industry. And so that's why it's sort of important to, I mean, ever…”
Oct 20, 2024 positive
Custom typography prevents copycats from easily imitating a company's brand
“If you're using something that's available to everyone, the chances of someone else coming in and copying you are very easy and high. Like you might be one of these lucky companies that just out the gate is like outrageously successful, but with success comes …”