The Ledger

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why aren't all 15,480 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 52 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Gamito: Nathan Barry fired him two weeks before ConvertKit equity vested
“I think my equity was supposed to vest and that director position was supposed to vest the next month, like two weeks after that. So it was a very strategic move on his part.”
Dan Gamito Jun 23, 2017 ▶ 15:16 699: The Fired ConvertKit Co-Founder You've Never Heard Of, Father Made Me Feel "Not Worth Enough"
Assertion Not checkable as stated
Antonopoulos: State agencies and corporate banks fund most global terrorism
“The truth is that the vast majority of terrorism is funded by state agencies, intelligence agencies, and large corporate banking consortia.”
Andreas Antonopoulos Sep 28, 2017 ▶ 15:09 796: Crypto: Kim Jong-un Crypto Funded Nukes vs. Billions Out of Poverty
Assertion Not checkable as stated
Kahlow: 1Mind's AI agent Fiona does the work of 89 SDRs and 19 SEs
“The transcripts, and the number of conversations, and the quality of conversations, the depth, and the content she was talking about, and it would have taken 89 SDRs and 19 sales engineers to do the job that Fiona is doing today.”
Amanda Kahlow May 13, 2026 ▶ 3:38 How 1Mind Hit $1M in 3 Months Selling $100k AI Sales Agents
Assertion Not checkable as stated
Ahrefs saved $400M over three years by avoiding cloud hosting
“We saved like four hundred million in three years by not going to the cloud. We built our own data centers. It's a little painful. We had some down times. We got some flack for it, but like it was the right decision in the end. We scale so much data. This numb…”
Patrick Stox Jul 11, 2024 ▶ 6:04 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Contradicted
Microsoft screws channel partners by cutting renewal commissions to 5%
“Microsoft screws their channel program partners. What do they do? They give them a nice 30% commission on the first year, and a nice five percent commission on the second year when the customer renews.”
Dror Liwer May 28, 2024 ▶ 22:45 Coro Announces $100m Live on the Show, Their Partnership Playbook
Assertion Contradicted
Martin: Bootstrapped SaaS Grows 6.7% Faster Than VC-Backed Past $10M ARR
“Another statistic that I saw was SaaS median growth rate over ten million ARR is 24%, so growth goes down obviously a little bit as you're scaling the organization. However, if you split out venture-backed companies, Bootstrapped actually grows 6.7% faster Tha…”
Liam Martin May 16, 2024 ▶ 1:47 13 Lessons I Learned Bootstrapping to $20m in Revenues
Assertion Not checkable as stated
Hawkins: Arrowroot Capital forced an unwanted exit on Agilence
“All I know is that they forced our hand and it was not not what we wanted to do.”
Russ Hawkins Sep 4, 2023 ▶ 18:15 The $30m ARR Battle: How 1 VC Forced a 5x Exit When Restaurant SaaS CEO Wanted to Keep Building
Assertion Not checkable as stated
Yampolskiy: SecurityScorecard grows over 50% while competitor BitSight barely grows at 20%
“We're consistently exceeding 50% plus growth rate much faster than our direct competitor. Direct competitor is barely growing at 20% rate. Nathan Latka: Who is your direct competitor? Alex Yampolskiy: Bitsite is our primary direct competitor.”
Alex Yampolskiy Nov 22, 2021 ▶ 7:55 SecurityScorecard Breaks $71m ARR, 1700 Customers, $200m in Bank to Fuel Product Expansion
Assertion Supported
Lunawat: Large PE Funds Do Not Dominate U.S. Residential Market
“Even then, if you look at like the total volume of residential sales across the U S that's still a fraction of the total market. So to say that, you know, larger state private equity funds are kind of dominating the U S home residential market, I think would b…”
Kunal Lunawat Aug 3, 2021 ▶ 6:49 $500k Consulting to $45m Prop Tech VC Fund
Assertion Not checkable as stated
Founders fired entire agency staff to instantly rehire them for Penji
“We actually did something very interesting. We fired every single person on Waterfront Media, and then rehired them under Penji.”
Jonathan Grzbowski Nov 4, 2020 ▶ 7:05 Penji Hits $4m Revenue Helping 1000 Customers With Unlimited Design Work
Assertion Contradicted
Lynn: Majority of created art has outperformed the S&P 500
“At least for the majority of art created, it's outperformed the S&P.”
Scott Lynn Jun 17, 2020 ▶ 2:59 Masterworks: SaaS Wealth Going Into Picasso Paintings, 20x Returns?
Assertion Not publicly verifiable
Competitor Proof ran Facebook ads featuring FOMO's customers and product
“Some of the other things they've done are like made advertised promotional videos with our customers in it, and then put tens of thousands on Facebook ads to promoting these videos. And if you watch the video, it's talking about proof, but in the video is our …”
Ryan Kulp May 28, 2020 ▶ 23:38 How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp
Assertion Supported
Santens: One week of Fed liquidity could fund a $2,000 monthly UBI
“We could actually be paying for a 2000 dollar a month fully universal basic income for the amount of money that the, in, in, in the Fed is doing in one week.”
Scott Santens May 20, 2020 ▶ 24:53 Scott Santens on UBI vs Stimulus Checks
Assertion Contradicted
Jonathan Herzog claims SEO disinformation generated 100,000 false headlines post-launch
“Immediately thereafter, a targeted Systematic disinformation campaign was launched, where if you Google my name, Jonathan Herzog, on a computer and hit the news tab, you will see 100,000 of false headlines improperly indexed through SEO manipulation to myself,…”
Jonathan Herzog May 18, 2020 ▶ 25:27 Jonathan Herzog: His Plan To Get 30k Votes to Beat Jerry Nadler for NY Congressional Seat, YangGang Strategy and Freedom Dividend
Assertion Not checkable as stated
Malone: The US government built hidden backdoors into Silicon Valley tech companies
“I watched the secretary of Homeland Security show up at a coffee shop in Los Altos and talk to the two founders of Google quietly. There's trap doors that have been built all over Silicon Valley that we know nothing about.”
Mike Malone Feb 16, 2020 ▶ 17:37 1667 Top Tech Journalist Predicts We'll All Be Unemployed, Blockchain Takeover, Less Taxes!
Assertion Supported
Gertler: ShareRoot IPO'd at $10.5M USD valuation on $700 MRR
“We went public in the early days of January of 2016, so two and a half years ago. What was our MRR at the time? MRR was at about 700 dollars when we went public. Market cap at the time was thirteen million Australian. Let's just, for simplicity purposes, call …”
Noah Abelson Gertler Mar 27, 2019 ▶ 15:12 1341 Reverse merger on australia stock exhange
Assertion Not checkable as stated
Ricci claims Teens Digest vanished without paying its influencers
“One was Teens Digest, and the other one I think it was MyBikes. They're still around, but they ended up basically just cutting people's earnings in half. One of the first company I mentioned just kind of fell off the face of the earth and didn't pay any of the…”
Victor Ricci Dec 28, 2017 ▶ 12:32 887 22 Year Old King of Influencer Marketing?
Assertion Not checkable as stated
Most Bitcoin developers are funded by self-interested entities
“I think that primarily this is happening within the Bitcoin world, in, in which the majority of the developers are funded by entities with interest in the outcome.”
Ryan Taylor Oct 18, 2017 ▶ 7:12 816: Crypto: With $1b+ Cap, DASH Wants to be a Better Venmo
Assertion Not checkable as stated
Google's Firebase copied Branch's SDK variables and marketing collateral
“They launched a product in last year at Google IO that was a direct replica of branch under the Firebase brand called dynamic links, literally copied all of our marketing collateral. I think the variables of their iOS SDK you reused variables from my header fi…”
Alex Austin Sep 27, 2017 ▶ 26:11 795: SaaS: With $117m Raised, Google Tried to Kill Him But He's Winning App Deeplinking Wars
Assertion Not checkable as stated
GoldenKey claims zero customer acquisition cost for supply and demand
“I, you know, customer acquisition costs on both supply and demand is zero.”
Tommy Sowers Nov 26, 2016 ▶ 13:34 EP 490: GoldenKey $3.4M Raised, 1000 Units Sold By Agents Using New Technology with CEO Tommy Sowers
Assertion Not checkable as stated
Ghadimi: VIP Motoring investors face zero risk to principal during market downturns
“We also have guarantees in place in case, let's say the market takes a tank. We can always back out and get out of certain deals so that the actual consumer is never actually impacted by this. So their principle is ultimately safe.”
Pejman Ghadimi Sep 19, 2016 ▶ 3:36 EP 422: $2.6M 2015 Free Cash Flow On Luxury Car Business
Assertion Not checkable as stated
Latka confirms some Heyo investors lost money in the exit
“So it is a 100% true that there were investors that got back less money than what they put in.”
Nathan Latka Sep 14, 2016 ▶ 12:43 EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?
Assertion Contradicted
Michael Litt claims Box artificially lowers CAC by filing hosting under COGS
“Historically, actually, and this may be an interesting backtrack is, is Box, right? When they host someone's files for free, right? In my opinion, that's a customer acquisition cost because you're paying for that content, but you know, they file that away as a…”
Michael Litt Sep 11, 2016 ▶ 13:59 EP 414: $70M Raised, $30k ACV, SaaS Success VidYard
Assertion Contradicted
Rampton: Pixloo patent covered 360-degree photos and was widely infringed
“Yeah, so there was a technology, primarily we owned a patent. Or, I mean, that was probably our biggest asset was we owned a patent where if you take a camera and spin it 360 degrees. We own that patent. So pretty much. Yeah. Any photographer in the world has …”
John Rampton Jun 6, 2016 ▶ 12:08 My Goal is To Put Them Out of Business (Paypal, Venmo). Will He Win? EP 262: John Rampton
Assertion Supported
Public liquid asset returns often match or beat venture capital
“There's all kinds of academic studies that the returns are that are very comparable to the private equity venture in many cases, even better.”
John Bowen Jun 5, 2016 ▶ 13:18 EP 316: He's The Secret Financial Consultant to Silicon Valleys Wealthiest
Assertion Not checkable as stated
White: Fathom is top three by usage despite lower fundraising rank
“We're one of the top three people by usage in this space, but we're not even, I think in the top five or 10 by fundraising amount.”
Richard White May 21, 2026 ▶ 20:23 He Lost $50/User to Build a $30M ARR AI Empire (Fathom)
Assertion Not checkable as stated
Latka says B2B buyer allegiance is dropping and AI churn is rising
“We are seeing less and less allegiance from B to B buyers to any software product. Churn is just generally higher with these AI tools.”
Nathan Latka Mar 5, 2026 ▶ 17:29 How Ledge Reached $1M ARR with 24 Customers Paying $3K/Month | Tal Kirschenbaum
Assertion Supported
McKeefery and his wife retained 100% equity in Reviews.io until sale
“100%, yeah. I had this, you know, I, there was a few people in the company who would help me along the way, and they got really big earn outs, but it was only really from me saying, hey, I want to make sure you get a big earn out out of this rather than it bei…”
Callum McKeefery Nov 26, 2025 ▶ 2:40 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Assertion Not checkable as stated
Teens make six figures monthly on TikTok Shop using Arcads AI avatars
“Teens create TikTok shop accounts and they just like create a ton of content on TikTok using Arkad's avatars to promote those supplements brands and say sometimes like do really, really good revenue, like sometimes like six figures a month without any paid ads…”
Romain Torres Jul 8, 2025 ▶ 13:52 My Agent Army Brings Me $500,000 Per Month (Exploding SaaS)
Assertion Partly supported
Singh: Median Public Software Stock Down 21% Since 2018
“The median software company that's public is down 21% over the last six years, from 2018 to now.”
Savneet Singh Jan 14, 2025 ▶ 1:40 NYSE: PAR CEO Savneet Singh Shares How He Great from $200m/yr to $400m/yr
Assertion Not checkable as stated
Hyrkin: Debt lender demanded 1% equity monthly and $1M penalty
“And this firm continued to negotiate with us after we had verbally agreed and kept squeezing and adding in more and more and more and more terms to the point where they started to demand they wanted at one point, an additional point in the company for each mon…”
Joe Hyrkin Oct 24, 2024 ▶ 16:02 Bending Spoons just bought his company for $100,000,000+ with Issuu CEO Joe Hyrkin
Assertion Not checkable as stated
6sense demanded a 3x price increase six months before contract expiration
“It's six months before the contract expires. They're like, we're gonna triple your price and hang up the phone.”
Adam Robinson Oct 17, 2024 ▶ 6:58 Adam Robinson Shares Profit and Loss, $22m Revenue, Strategy behind Linkedin and Lawsuit
Assertion Contradicted
Novoselsky: 65% of B2B Searches Start on Social, Not Google
“Here's the stat that's really alarming, is 65% of the B to B search starts on social, not on Google.”
Irina Novoselsky Oct 10, 2024 ▶ 7:30 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Assertion Supported
Founders can multiply $10M QSBS exemptions using multiple irrevocable trusts
“And so for federal taxes, if you want to save more money on federal taxes, what you do is you create a revocable trust and you gift your shares to your children or to your spouse or to your relative, your brother. And each of those trusts that you create gets …”
Alessandro Chesseri Aug 22, 2024 ▶ 11:19 The Revocable Living Trust Cheat Code for SaaS Founders (Save millions on taxeS)
Assertion Not checkable as stated
Chellappa: Big tech hires showed no performance difference compared to startup hires
“I've hired people from Salesforce, Zendesk, I've hired people from big brand companies, and I've seen no difference in performance from somebody who might have just worked for a smaller startup or run their own mom and pop business in the past.”
Sri Chellappa Jul 2, 2024 ▶ 7:29 $6m ARR CEO Shares When to Hire First AE, CSM, and VP
Assertion Not checkable as stated
Lauris: Omnisend wins 80% of competitive sales cases against Mailchimp
“Mailchimp, which is our direct competitor as well, but if we compete against Mailchimp, in 80% of cases we win against them, because we know that we drive way better value for those who sell online.”
Rytis Lauris Jun 13, 2024 ▶ 3:48 $50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook
Assertion Supported
SMB SaaS spending growth surpassed enterprise growth in late 2023
“The interesting thing happened Q-three last year. So, around Web Summit last year, we gave a State of the Union on, on SaaS. And we said, it's interesting. The small buyers come back. The small buyers started outperforming the big buyers for the first time in …”
Brad van Leeuwen May 23, 2024 ▶ 10:23 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Martin: Nine-Figure VC Competitors Failed to Dislodge Time Doctor
“And we actually were terrified around 20, 21, because we had like seven companies that raised over a hundred million dollars, To come directly after our market, and so far, none of them have really penetrated the market that badly because we already had that e…”
Liam Martin May 16, 2024 ▶ 9:46 13 Lessons I Learned Bootstrapping to $20m in Revenues
Assertion Not checkable as stated
Martin: Remote workers are 35% to 40% more productive than in-office workers
“Remote workers are 35 to 40% more productive than their office workers.”
Liam Martin May 16, 2024 ▶ 10:37 13 Lessons I Learned Bootstrapping to $20m in Revenues
Assertion Not checkable as stated
iContact scraped Constant Contact newsletters to acquire its first 500 customers
“We subscribed to about a 100,000 of their customers' newsletters, and then as soon as we got them, we'd send a reply back offering them half off. That got us our first 500 customers.”
Ryan Allis Apr 18, 2024 ▶ 5:57 27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Assertion Not checkable as stated
Marc Benioff offered $95M for iContact before walking away in 2009
“In 2009, Marc Benioff reached out to us and he said, I wanna buy your company. We're gonna buy, pay you ninety-five million. I said, that sounds good, let's do it. He strung us along for a few months finally ended up buying ExactTarget a few years later. Walke…”
Ryan Allis Apr 18, 2024 ▶ 11:34 27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Assertion Not checkable as stated
Schwartz: 90% of merchant defaults are orchestrated by debt settlement companies
“Nine out of 10 of those deals that go into defaults are not because the merchant is running into issues. They're going in because they get the debt settlement companies call them and say, basically stop paying. We're going to negotiate for less, right?”
Alex Schwartz Mar 21, 2024 ▶ 18:48 Miami Based Fintech did $70m in 2023 Revenue - What about Gross Margin?
Assertion Not checkable as stated
Miller: Ad Returns Dropped 50% After TZP Outsourced PPC
“And so their returns on the advertising Went from what they were to half of what they used to be.”
Brad Miller Dec 14, 2023 ▶ 4:37 Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain
Assertion Not checkable as stated
SVB Refused to Lend to Miller Because He Lacked VC Backers
“They were one of our banks, but they never lent us money. We flowed all our credit cards through them. And, ah, they would come to us all the time and ask if we wanted to borrow money from them. We'd say, sure. And, you know, we were the only company they had …”
Brad Miller Dec 14, 2023 ▶ 14:54 Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain
Assertion Not checkable as stated
Mini Hotel loses a maximum of one customer per month
“We don't have more than one client per month leaving us.”
Yuval Stockhammer Sep 21, 2023 ▶ 17:15 How this Hotel SaaS Hit $1.3m ARR and 1400 Customers
Assertion Not checkable as stated
Hawkins: Agilence sold under 5x ARR but deserved an 8x multiple
“We sold sub five and I think we should have gotten more like eight.”
Russ Hawkins Sep 4, 2023 ▶ 16:06 The $30m ARR Battle: How 1 VC Forced a 5x Exit When Restaurant SaaS CEO Wanted to Keep Building
Assertion Not checkable as stated
Kagan: 30% of job candidates are rejected because parsers cannot read resumes
“So what happens is, is that 30% of candidates who apply for a job, they get rejected not based on their skills, Or their resume, but because the technology can't read their resume.”
Ezra Kagan Aug 8, 2023 ▶ 4:07 How Hirize Hit $14k MRR in 60 Days
Assertion Partly supported
Donovan: Rule of 40 had zero correlation with SaaS multiples before Q2 2022
“So if you just use rule of 40 where you composite, you smoosh growth and efficiency together, until Q two of last year, there was actually no correlation. So, like, I would have called total BS on using rule of 40 by itself before Q two of last year. It just w…”
Jeremey Donovan May 4, 2023 ▶ 6:36 How We Help ScaleUps Measure Efficient Growth
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