This episode carries Brad van Leeuwen's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Brad van Leeuwen, co-founder of SaaS management platform Cledara, presents data from the Cledara SaaS Buyers Index tracking monthly software purchasing trends across different company sizes.
0:00 / 0:27exact quote · 27.5s
720p mp4 · rendered on demand · StarZero watermark
“The interesting thing happened Q-three last year. So, around Web Summit last year, we gave a State of the Union on, on SaaS. And we said, it's interesting. The small buyers come back. The small buyers started outperforming the big buyers for the first time in a long time. And those lines had just started crossing. What was interesting about it is that for the rest of Q four, that trend was confirmed.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Brad van Leeuwen
AssertionNot checkable as stated
Over 60% of companies have at least 40% untracked shadow IT
“More than 60% of companies have at least 40% of their software, being stuff that IT, finance didn't know, ah, that they had, right?”
Brad van LeeuwenMay 23, 2024▶ 6:49How to 3x your revenue with 3 simple pricing changes
Disclosure
Moving upmarket failed to boost Cledara's overall sales pipeline
“Though we did book opportunities with buyers of that size, and though we closed them, It didn't really have an impact on the total amount of pipeline we were booking.”
Brad van LeeuwenMay 23, 2024▶ 3:41How to 3x your revenue with 3 simple pricing changes
Disclosure
Moving upmarket elongated Cledara's sales cycles without improving their win rates
“Interestingly, our win rate didn't change. It just took a lot longer, and we had to work a lot harder for it.”
Brad van LeeuwenMay 23, 2024▶ 5:29How to 3x your revenue with 3 simple pricing changes
Insight
Small SaaS buyers increase spending faster than enterprises in strong markets
“When markets are good, buyers are smaller buyers, which are more volatile, perform better.”
Brad van LeeuwenMay 23, 2024▶ 9:41How to 3x your revenue with 3 simple pricing changes
AssertionNot checkable as stated
Software buyers allocate 95% of their annual software budgets to renewals
“Buyers of software allocate 95% of their annual software budget to renewals, not new purchases, right?”
Brad van LeeuwenMay 23, 2024▶ 11:40How to 3x your revenue with 3 simple pricing changes
AssertionNot checkable as stated
Buyers spend 30% more on average for renewals than new software
“What this shows is that buyers are willing to spend, on average, 30% more for a renewal than a new purchase.”
Brad van LeeuwenMay 23, 2024▶ 11:55How to 3x your revenue with 3 simple pricing changes
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.
