Buyers spend 30% more on average for renewals than new software
Brad van Leeuwen · How to 3x your revenue with 3 simple pricing changes · May 23, 2024 · at 11:55
This episode carries Brad van Leeuwen's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Brad van Leeuwen, co-founder of SaaS management platform Cledara, shares data analyzing average customer expenditure on software renewals versus initial purchases.
0:00 / 0:08exact quote · 8.8s
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“What this shows is that buyers are willing to spend, on average, 30% more for a renewal than a new purchase.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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