Brad van Leeuwen

0 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

10statements → 5claims → 0claims resolved → average certainty → average debate potential →

4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 2 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brad argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
SMB SaaS spending growth surpassed enterprise growth in late 2023
“The interesting thing happened Q-three last year. So, around Web Summit last year, we gave a State of the Union on, on SaaS. And we said, it's interesting. The small buyers come back. The small buyers started outperforming the big buyers for the first time in …”
Brad van Leeuwen May 23, 2024 ▶ 10:23 How to 3x your revenue with 3 simple pricing changes

Everything Brad van Leeuwen said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
SMB SaaS spending growth surpassed enterprise growth in late 2023
“The interesting thing happened Q-three last year. So, around Web Summit last year, we gave a State of the Union on, on SaaS. And we said, it's interesting. The small buyers come back. The small buyers started outperforming the big buyers for the first time in …”
Brad van Leeuwen May 23, 2024 ▶ 10:23 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Over 60% of companies have at least 40% untracked shadow IT
“More than 60% of companies have at least 40% of their software, being stuff that IT, finance didn't know, ah, that they had, right?”
Brad van Leeuwen May 23, 2024 ▶ 6:49 How to 3x your revenue with 3 simple pricing changes
Disclosure
Moving upmarket failed to boost Cledara's overall sales pipeline
“Though we did book opportunities with buyers of that size, and though we closed them, It didn't really have an impact on the total amount of pipeline we were booking.”
Brad van Leeuwen May 23, 2024 ▶ 3:41 How to 3x your revenue with 3 simple pricing changes
Disclosure
Moving upmarket elongated Cledara's sales cycles without improving their win rates
“Interestingly, our win rate didn't change. It just took a lot longer, and we had to work a lot harder for it.”
Brad van Leeuwen May 23, 2024 ▶ 5:29 How to 3x your revenue with 3 simple pricing changes
Insight
Small SaaS buyers increase spending faster than enterprises in strong markets
“When markets are good, buyers are smaller buyers, which are more volatile, perform better.”
Brad van Leeuwen May 23, 2024 ▶ 9:41 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Software buyers allocate 95% of their annual software budgets to renewals
“Buyers of software allocate 95% of their annual software budget to renewals, not new purchases, right?”
Brad van Leeuwen May 23, 2024 ▶ 11:40 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Buyers spend 30% more on average for renewals than new software
“What this shows is that buyers are willing to spend, on average, 30% more for a renewal than a new purchase.”
Brad van Leeuwen May 23, 2024 ▶ 11:55 How to 3x your revenue with 3 simple pricing changes
Insight
Shrinking buying committees through pricing and packaging accelerates sales pipeline
“So if you can remove people from the buying committee by changing your pricing and packaging you've got a big opportunity to accelerate pipeline a lot.”
Brad van Leeuwen May 23, 2024 ▶ 19:06 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Cledara's 'get started free' CTA drove 9x more clicks than demo requests
“Click-through rate of get started free was nine times higher than book a demo.”
Brad van Leeuwen May 23, 2024 ▶ 15:51 How to 3x your revenue with 3 simple pricing changes
Disclosure
Cledara SDR quota attainment dropped despite hiring more reps
“We started flatlining on our pipe gen, right? The quota attainment was dropping off as we were adding more SDRs. We were not booking necessarily, ah, more demos.”
Brad van Leeuwen May 23, 2024 ▶ 2:40 How to 3x your revenue with 3 simple pricing changes

Played on the show (1)

Episodes where a recording of Brad van Leeuwen was played rather than Brad taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
How to 3x your revenue with 3 simple pricing changes May 23, 2024 17m aired address
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