Cledara

“Though we did book opportunities with buyers of that size, and though we closed them, It didn't really have an impact on the total amount of pipeline we were booking.”

“What this shows is that buyers are willing to spend, on average, 30% more for a renewal than a new purchase.”

“The interesting thing happened Q-three last year. So, around Web Summit last year, we gave a State of the Union on, on SaaS. And we said, it's interesting. The small buyers come back. The small buyers started outperforming the big buyers for the first time in …”

“Click-through rate of get started free was nine times higher than book a demo.”

“Interestingly, our win rate didn't change. It just took a lot longer, and we had to work a lot harder for it.”

“More than 60% of companies have at least 40% of their software, being stuff that IT, finance didn't know, ah, that they had, right?”

“Buyers of software allocate 95% of their annual software budget to renewals, not new purchases, right?”

“We started flatlining on our pipe gen, right? The quota attainment was dropping off as we were adding more SDRs. We were not booking necessarily, ah, more demos.”