Miller: Ad Returns Dropped 50% After TZP Outsourced PPC
Brad Miller · Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain · Dec 14, 2023 · at 4:37
Brad Miller details how private equity acquirer TZP mismanaged operational marketing after taking over his SaaS company.
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“And so their returns on the advertising Went from what they were to half of what they used to be.”
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