The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 56 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Latka: India SaaS using WhatsApp outgrows US SaaS using Slack
“So, like, what I will tell you is you are seeing incredibly fast-growing India companies that are building WhatsApp groups for their SaaS businesses, growing much faster than their U.S. Counterparts, trying to drive everyone into a Slack channel.”
Nathan Latka Dec 24, 2024 ▶ 16:34 Private, Bootstrapped, & Profitable: How Rajesh Jain Scaled to Over $100M As a Solo Founder
Prediction Not checkable as stated
Chaser can beat Trello's Slack app because it lacks stickiness
“What I think, though, is we can beat Trello in the app store, and that's because Yeah, I've used the Trello app. It isn't sticky. It doesn't, it's just pinging a channel whenever somebody you know, moves a card across the Trello board. It only really stayed on…”
Josh Martel Oct 16, 2023 ▶ 15:52 How Chaser hit $294K revenue and 3 person team in 2023
Opinion
Kumar: Owning a custom chat and task system for $800k is a no-brainer
“Owning a custom chat system with a task for 800 K, I think that is a brainer, no brainer for me personally.”
Arun Kumar Aug 22, 2023 ▶ 9:31 Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast
Assertion Contradicted
Yang: Yva.ai is probably only HR tool integrating collaboration sources
“We are the only company in the world, probably, at least I don't know anyone else, who connects system to collaboration sources like Microsoft Teams, Select, Jira, GitHub, and other collaboration circles.”
David Yang Nov 11, 2021 ▶ 13:58 Yva.ai Targeting $8m Raise for HR Tech Tool Competing with 15Five
Prediction Not checkable as stated
Sherry: Migrating Weekend Club from Slack to Circle would probably kill it
“If he tried to move to Circle, or if he tried to move to another tool, it would probably, the community would probably die, in my opinion.”
Rosie Sherry Jan 22, 2021 ▶ 12:05 Queen of Community Rosie Sherry Reveals Secrets of Engagement, Growth, Monetization
Assertion Partly supported
Slack prioritizes its portfolio company Disco on its app directory
“It's like, it's a disco, disco bot grow bot previously. So they were, they are in essentials. They are on the front page. We cannot, like, ask, we, I asked actually, it's like, to put karma next to them, but it was counterintuitive. They invested money in this…”
Stas Kulesh Aug 8, 2020 ▶ 17:38 KarmaBot Slack Tool Hits $200k Revenues, 233 Customers Using App Exchanges
Insight
Slack Advised Gating Features Used Post-Day 30
“A lot of their guidance to us was just look for the features that people use On day 30 that they don't use in the first 30 days to you know, as one of your indicators for the construction of your paywall and how to introduce that to people.”
Tim Campos Aug 2, 2020 ▶ 19:39 Woven.com: Ex Facebook CIO Looking to Re-Invent How We Setup Meetings
Insight
Moore: Slack and Zoom are ecosystem super nodes, not true platforms
“What we're seeing out in the market is that the big success stories, you look at companies like zoom companies like slack, you know, the latest IPO crop in SAS, I would argue that very few of them are like true platforms. What they really are is super nodes in…”
Bob Moore Jun 14, 2020 ▶ 16:51 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Insight
Sullivan: New market categories never have just a single winner
“Well, you know, in any space, particularly a new space, there's never just one winner. And there's always a way if you really work at it to differentiate and find a place where they're not as strong as they seem.”
Pat Sullivan Apr 21, 2019 ▶ 2:46 1366 ACT! and SalesLogix Founders New Company Hits $1m in ARR
Disclosure
Arcads uses AI agents to scrape, rewrite, and replicate competitor ads
“I have one that maybe I can show you, but it might be a bit too complex, but that basically will send me messages in Slack every single day when my competitors run new ads that are worth replicating. It will scrape the ads libraries and yeah, it will download …”
Romain Torres Jul 8, 2025 ▶ 20:24 My Agent Army Brings Me $500,000 Per Month (Exploding SaaS)
Assertion Contradicted
Moah: Boomerang invented the snooze button used across Gmail and Superhuman
“We invented the snooze button you now see in Gmail, Outlook, Superhuman, even Slack.”
Aye Moah Oct 22, 2024 ▶ 1:03 She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah
Assertion Supported
Dimitro Okunyev positions Chanty as 10x cheaper than Slack, Zoom, and Trello
“You know, Lapsum for the Slack, Microsoft, Slack, Zoom, and Trello would be like 41 dollar, so we are almost 10 times cheaper.”
Dmitry Okunev Jan 23, 2024 ▶ 9:02 How to Make $3m Building a Slack Clone with no money, experience, or sales team
Opinion
Fan: Slack Marketplace Algorithms Are Less Sophisticated Than Apple's
“Slack marketplace team is not huge, and the algorithms on how they rank certain applications are not that sophisticated in comparison to, like Apple Store or Google Store.”
Andrew Fan Oct 11, 2023 ▶ 5:19 Learn from Organice: How to get free customers from the Slack App Exchange
Insight
Fan: Slack App Directory Provides Free Marketing for Bootstrapped Startups
“Slack is a perfect place to start your, like, first, I would say, bootstrap small business, because once you release something for Slack, you can get into the marketplace. And basically this is a free marketing tool for you, and this is how we got our first cl…”
Andrew Fan Oct 11, 2023 ▶ 4:12 Learn from Organice: How to get free customers from the Slack App Exchange
Insight
Brown: Public Slack channels force thoughtful team communication
“We always default to collaborating async and public channels and Slack, and the fact that it is public actually forces people to be really thoughtful about how they communicate with each other.”
Alanna Brown Jun 1, 2023 ▶ 9:24 How a $3 billion company leads fully remote teams
Disclosure
Remote explicitly discourages internal emails and private Slack channels
“We discourage emails and private Slack channels, and we encourage everyone to share their work publicly early and often.”
Alanna Brown Jun 1, 2023 ▶ 5:27 How a $3 billion company leads fully remote teams
Insight
Disco's platform replaces complex integrations of Hopin, Slack, and curriculum tools
“It's actually quite complex for people to sort of piece together a hop in with a slack with a, you know, curriculum tool. And so we just make it super simple in one place.”
Candice Faktor Mar 18, 2022 ▶ 20:41 Disco Helps Hundreds of Customers Facilitate Live Learning, Can They Beat Hopin?
Insight
Blocking out entire calendars creates extra Slack communication overhead
“If you block out your whole calendar, You're probably creating even more work for yourself because now you've got like people pinging you on Slack and saying, Hey, there's no time on your calendar. Can I get a few minutes? You know, can you move this thing?”
Henry Shapiro Dec 16, 2021 ▶ 3:49 Is Reclaim the Next Calendly? 16,000 Users Keep Using Every Month, up 400% YoY
Disclosure
G2 CEO: Slack has never paid G2 despite ranking number one
“You can be number one on our quadrants, or we call them grids. You can be number one in our ratings, and also our sort is just based on reviews, so if you're number one, like Slack has never paid us, to my chagrin, but they've always been number one rated on G…”
Godard Abel Jul 8, 2021 ▶ 6:49 Today G2 Is Worth $1b. What happened 24 months ago?
Disclosure
Mitchell: Yac deliberately prices its monthly subscription just below Slack
“We've even priced this thing specifically around, like, we assume you will have Slack, so we don't be more expensive than Slack. We're going to come right underneath it in terms of a monthly price.”
Justin Mitchell Feb 11, 2021 ▶ 13:10 Yac Is Audio Slack, Hits 10k Weekly Users, Raising $8m on $30m
Insight
Sherry: Community builders must understand member habits before choosing platform tools
“People think about the tools first, and then the community second. And I'm trying to encourage people to not think about the tools first, because, I mean, we get the questions all the time. Anywhere you go, you say, what tools should I, you know, people are al…”
Rosie Sherry Jan 22, 2021 ▶ 10:45 Queen of Community Rosie Sherry Reveals Secrets of Engagement, Growth, Monetization
Insight
Rachitsky: Paying for content filters for helpful, high-quality community members
“If like you're the type of person that's paying for content, you're generally going to be helpful and kind and interesting. And so that creates a really cool community.”
Lenny Rachitsky Jan 16, 2021 ▶ 18:59 LennysNewsletter On Building 45k List, 2.5k Slack Group, Monetization Strategies and Substack Future
Assertion Not checkable as stated
Abel: Slack has never paid G2 despite ranking number one
“Like Slack has never paid us, to my chagrin, but they've always been number one rated on GQ, and we don't change that.”
Godard Abel Dec 4, 2020 ▶ 6:22 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Insight
Grzbowski: Unlimited design businesses require minimal upfront capital
“The thing is, this is a super easy to understand this is a super easy to set up type of market where it doesn't necessarily require a lot of straight up investment. You know, on your end, you can literally start a business like this with a website and a funnel…”
Jonathan Grzbowski Nov 4, 2020 ▶ 24:11 Penji Hits $4m Revenue Helping 1000 Customers With Unlimited Design Work
Assertion Not checkable as stated
97% of Convo Usage Is Document Collaboration, Not Messaging
“Our use case really is three percent of us as users for messaging, so we frankly plan to integrate with products like Slack. 97% of our use case is people working on a document or a conversation in large groups”
Osman Rashid Dec 6, 2019 ▶ 2:17 1595 Chegg Founder's New SaaS Company Breaks $7m ARR To Help CNBC Communicate
Insight
Slack And Asana Sell Company Licenses Upfront Unlike Single-User SaaS Tools
“The advantage that like Asana and Slack has, or even like an intercom, you pay for your company straight up. You always buy a company license from the get-go, even if you self-served. Whereas with a product like Dropbox, you might just be using it on your own.…”
Olaf Matei Nov 2, 2019 ▶ 3:23 1561 How To Get 5 Team Members Paying Personally Onto One Team Account with $5m ARR MixMax
Opinion
WhatsApp for desktop beats Slack because it is free and supports audio
“It does everything that Slack does, but for free. And it's got a small edge Over Slack, which is you can send audio notes to your people. That's huge.”
Max Armbruster Nov 7, 2018 ▶ 15:00 1201 How he sold customers before hiring first head of engineering
Disclosure
Kirschbaum Pivoted Sococo From Proprietary Stack to Third-Party Integrations
“So it was a completely proprietary platform. And now the shift has been since coming on board so that it is focused on Connecting to the other tools that people use and make them available inside Sokoko. For example, Slack.”
Mark Kirschbaum Oct 26, 2018 ▶ 8:49 1189 Sococo is a Visual Slack doing $240k MRR, 60% yoy Growth
Insight
Robbins: Orion follows early Slack's consumer-to-enterprise growth playbook
“What we find is we're able to use consumer-like customer acquisition and then that surfaces really big enterprise companies. It's very similar to sort of what happened with Slack in the early days.”
Jesse Robbins Jul 21, 2018 ▶ 10:02 1092 Why Chef Creator Raised $30m to Replace Walkie Talkies
Insight
Stevens-Smith: Hybrid office and remote cultures inevitably diverge without continuous intervention
“When you have a culture where some segment is in an office, some segment is distributed, some segment is in another office. You have to continually work to bring these cultures back together as they diverge over time, you know, because the culture for the remo…”
Fred Stevens-Smith Jan 26, 2018 ▶ 9:43 916 SaaS: Y Combinator QA Company Passes $12m+ in ARR After Graham Shits on Name
Insight
Slack Is for Collaboration; Dynamic Signal Is for Corporate Broadcasting
“Slack is more of a collaboration tool. It's a tool where people, employees come to communicate with each other and collaborate with each other. This is more a top-down communication tool. It allows companies to push content or news to employees, and it's reall…”
Jim Larrison Aug 24, 2017 ▶ 3:11 761: With $63m Raised, 20% of Top 200 Companies Use This To Communicate With Employees
Insight
Collin: Slack is for internal synchronous chat, Front for external communication
“Slack is good for synchronous communication. So I want to tell you, ah, do you want to have lunch with me? Then Slack is great, but Front is better for asynchronous communication. And asynchronous means every communication that you're having externally, so not…”
Mathilde Collin Aug 2, 2017 ▶ 9:27 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Disclosure
Blab employees pay $10 to a swear jar for sending internal emails
“My company has a zero email policy, so if you email somebody in our company, you got to put 10 dollars in the swear jar.”
Shaan Puri Mar 4, 2016 ▶ 15:33 Blab goal is 7% week over week growth. Here's how the Founder will do it with Shaan Puri CEO of Blab Episode 185
Insight
Ad-hoc Slack recognition channels break down beyond 100 employees
“You can do that for smaller for smaller teams, I'd say up to maybe a hundred people, but in larger organizations and that what we, that's what we target from say 100 to larger than 3005 thousand people. It's hard to get it going with such a Slack channel.”
Yannick Dickel Oct 13, 2023 ▶ 4:07 How he spun his software out of a corporation and hit first 5 paying customers
Assertion Not checkable as stated
Fan: Upsilon Charges $25,000 Minimum for Custom Slack App Development
“Everything depends on the complexity, but I would say that the entry amount should be somewhere near 25 thousand.”
Andrew Fan Oct 11, 2023 ▶ 11:36 Learn from Organice: How to get free customers from the Slack App Exchange
Assertion Supported
Fan: Slack Offers No Competitor Download Analytics for App Developers
“Unfortunately, it's not possible. I think that this is the most popular question to the marketplace team, like, when you introduce your analytics, so developers can basically, like, work with it and improve their description or whatever to appear higher.”
Andrew Fan Oct 11, 2023 ▶ 8:06 Learn from Organice: How to get free customers from the Slack App Exchange
Assertion Not checkable as stated
NFL generates social videos using a custom Dataclay Slack bot
“So we built them a Slack chat bot where marketing folks could go in and chat with the bot and then content would be made on the Other side, right on a server that somebody at the NFL would QA and then it would go to their social channels. So it's basically hel…”
Ari Stavchansky Dec 26, 2022 ▶ 1:29 A SaaS founder makes $1m off those NFL highlight clips you see on twitter
Insight
Offer early SaaS customers 12-month lock-ins during pricing tier increases
“Offer annual to lock in rates for 12 months. Basically what this means is, rather than go through all this complex stuff, and this person's on that, just allow people to lock in a rate for 12 months to keep that price they currently have for 12 months, and the…”
Chris Brisson Nov 8, 2022 ▶ 26:21 How I Pivoted From Flat and Unhappy to $6m and High Growth
Assertion Not checkable as stated
Cook: 95% of Tettra's top 100 customers use Slack
“95% of our top, top 100 MRR customers use Slack.”
Andy Cook Aug 26, 2022 ▶ 15:06 How Tettra hit $1m ARR for its internal knowledge base tool
Assertion Not checkable as stated
Abel: Slack ranked number one on G2 without paying a penny
“Like Slack has been number one on G-II for many years. They've never paid us a penny, to my frustration.”
Godard Abel Apr 29, 2022 ▶ 19:11 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Assertion Not checkable as stated
Kulish: KarmaBot gets about 500 new monthly signups from Slack
“Five, 30 days would be about 500.”
Stas Kulesh Sep 23, 2021 ▶ 5:52 Slack Tool KarmaBot Doubles to $400k ARR, Turns Down $1m Offer
Opinion
Sherry: Lenny Rachitsky's Slack is one of the best-managed online communities
“Lenny Slack is, is a great one. It's probably, you know, one of the best managed, in my opinion, that I've been on.”
Rosie Sherry Jan 22, 2021 ▶ 11:24 Queen of Community Rosie Sherry Reveals Secrets of Engagement, Growth, Monetization
Disclosure
Rachitsky models his paid newsletter as a $15-a-month Lenny Prime bundle
“Someone on Twitter put it really well that I'm trying to create an Eleni Prime. You pay 15 bucks a month and you get all these incredible resources, a Slack community, the deals thing. I'm working on a curated guide and resources of just like the best Reads on…”
Lenny Rachitsky Jan 16, 2021 ▶ 23:43 LennysNewsletter On Building 45k List, 2.5k Slack Group, Monetization Strategies and Substack Future
Assertion Supported
Reich: Troops AI counts WeWork, Slack, Square, and Flexport as customers
“Some of our customers include guys like WeWork, Looker, Slack, Envision, Flexport, Square.”
Dan Reich Apr 17, 2019 ▶ 10:22 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
Assertion Supported
Reich: Troops AI was likely Slack's first-ever Series A investment
“Slack is actually one of our investors. I think we're the first series A investment they ever made.”
Dan Reich Apr 17, 2019 ▶ 10:51 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
Assertion Supported
Ottino: Doodle acquired Israeli smart scheduling bot Meekan
“So we bought two years ago, an Israeli startup that does that does a smart scheduling bot in Slack called Mekon”
Gabriel Ottino Apr 15, 2019 ▶ 5:59 1360 How He's Shifting Doodle Meeting Tool 200m MAU's to SaaS
Assertion Contradicted
148,000 projects connect to Slack's API via RapidAPI
“It means a 148 thousand apps or projects are using that to connect.”
Ido Gino Apr 13, 2017 ▶ 5:42 EP 628: RapidAPI w/ 19 YO Founder Raises $3.5M, Helping You Connect to API's Faster with CEO Iddo Gino
Disclosure
Sortd is building a Slack product to capture shifting internal communications
“We're actually building a Slack product as well, because we found that a lot of internal communication within organizations is shifting that way.”
Wayne Silberman Jan 26, 2017 ▶ 8:33 EP 551: Sortd, 200,000 users, $500k invested so far, launched2014, othe rbusness funding this that does $1m/yr. Raising $1m sortd
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