Disclosure certainty 4/5 debate potential 1/5

Rachitsky models his paid newsletter as a $15-a-month Lenny Prime bundle

Lenny Rachitsky · LennysNewsletter On Building 45k List, 2.5k Slack Group, Monetization Strategies and Substack Future · Jan 16, 2021 · at 23:43

Lenny Rachitsky explains his roadmap for scaling his paid Substack newsletter to Nathan Latka.

0:00 / 0:15exact quote · 15.5s
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“Someone on Twitter put it really well that I'm trying to create an Eleni Prime. You pay 15 bucks a month and you get all these incredible resources, a Slack community, the deals thing. I'm working on a curated guide and resources of just like the best Reads on any topic.”

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Insight
Rachitsky argues newsletter platforms lack moats because creators leave freely
“I don't know if anyone really has a moat. What's interesting is their pitch is you can come and you can leave anytime you want, which works really well for people like me that join. Cause there's no reason not to try it, but then the downside of people can lea…”
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Disclosure
Rachitsky: Lenny's Newsletter has 45k free and 3.3k paid subscribers
“I'm at about 45,000 free and about 30 3300 paid at this point.”
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What-if
Rachitsky: LocalMind would have failed regardless because check-ins died out
“But looking back, it's not the kind of company that would have worked really. There's no real business model and check-ins kind of died away. And so it wouldn't have worked no matter what path we took, I think.”
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Insight
Rachitsky: Medium captures upside and SEO while withholding audience email addresses
“Why are you giving medium all of your content? They're gaining all of the upside, all of the SEO, all the subscribers. You don't get any email addresses of your audience. So you have no access if you leave. And so that was the benefit of sub stack. And it was …”
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Insight
Rachitsky: A $150/year newsletter pays for itself if it drives one better decision
“The way I pitched it essentially was if you can make one better decision a year through this, that's worth a 150 bucks a year, especially if you can expense it to your company, which some folks do.”
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Insight
Rachitsky: Paying for content filters for helpful, high-quality community members
“If like you're the type of person that's paying for content, you're generally going to be helpful and kind and interesting. And so that creates a really cool community.”
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