The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 22 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Lauris: Omnisend wins 80% of competitive sales cases against Mailchimp
“Mailchimp, which is our direct competitor as well, but if we compete against Mailchimp, in 80% of cases we win against them, because we know that we drive way better value for those who sell online.”
Rytis Lauris Jun 13, 2024 ▶ 3:48 $50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook
Assertion Supported
Berry: ConvertKit is far ahead of Mailchimp's eight-year growth curve
“When I look at the curve that I'm on with ConvertKit, and if, and the curve that MailChimp did, if we were to overlay those two, ConvertKit is far ahead. Like if we put the start date of the two of them, ConvertKit is far ahead on that curve than MailChimp was…”
Nathan Berry Apr 7, 2021 ▶ 22:20 ConvertKit's Shocking Growth to $25m Revenue, Power of Creator Economy
Insight
Pinckaers: 85% of SaaS app building is generic shared infrastructure
“So if you take one app, like a MailChimp to send email or and task management, I would say, 85% of what you have to do to build this app is generic. Generic. Like you need a mobile interface, interface. You need to have a front end with drag and drop stuff the…”
Fabien Pinckaers Jan 5, 2020 ▶ 12:55 1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%
Insight
Berman: Founders should clone existing software rather than create original ideas
“I wish I knew how easy it was to just clone a business that already existed and just do that. Like I would never come up with an original idea. If it was up to me, I would just be like, all right, what are people paying for it now? Let me, a MailChimp. All rig…”
Alex Berman Feb 24, 2023 ▶ 21:13 How to Clone Existing Company and Hit $10k MRR In Under 6 months
Opinion
Fletcher: Convertri abandoning Mailchimp for ActiveCampaign over 'bullshit'
“We're so sick of MailChimp. We cannot deal with that bullshit anymore. So we're moving to ActiveCampaign.”
Andy Fletcher Sep 11, 2021 ▶ 21:03 How Funnel-Builder SaaS Convertri Used Affiliates to Hit $1.5m in ARR Without Raising Capital
Assertion Supported
ConvertKit's first eight years of revenue grew faster than Mailchimp's
“When I look at the curve that I'm on with ConvertKit, and if, and the curve that MailChimp did, if we were to overlay those two, ConvertKit is far ahead. Like if we put the start date of the two of them, ConvertKit is far ahead on that curve than MailChimp was…”
Nathan Berry Jul 6, 2021 ▶ 21:25 ConvertKit Raising at $196m Valuation?
Assertion Not checkable as stated
MailChimp repeatedly shut down Fooda's account over sending thresholds
“MailChimp would just shut down their account really nearly left and right because they would exceed the threshold.”
Igor Povoy Jun 3, 2018 ▶ 9:53 1044 How This Engineer Went From $0 to $44k/mo in Revenue
Disclosure
ConvertKit will not sell early, targeting a decade of further compounding
“We're eight years in and like selling and being done now is just way too early. And so it's really like, if I want to build a MailChimp level company or a Stripe level company or something like that, then it's like, great show up for another decade.”
Nathan Berry Jul 6, 2021 ▶ 22:34 ConvertKit Raising at $196m Valuation?
Opinion
Duke: Mailchimp and ActiveCampaign leave casual bloggers and creators underserved
“And especially for some of the very marketing-heavy tools like ActiveCampaign, like MailChimp, these are designed for folks who are sending out, you know, e-commerce blasts to potentially tens of thousands of users, and that's a very important vertical to hand…”
Justin Duke Aug 23, 2020 ▶ 7:13 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
Assertion Not checkable as stated
Psarras: 90% to 95% of Moosend customers import existing email lists
“A hundred percent the first. I would say 95% the first... At the end of the day 90%, 95% of our customers import lists from Some place, some tool.”
Yannis Psarras Aug 28, 2018 ▶ 13:08 1130 "We're way cheaper than Mailchimp", is that enough?
Assertion Partly supported
Psarras: Moosend plans are on average 40% cheaper than Mailchimp
“Well, 40%, on average, every plan that we have is 40% cheaper than Meltium.”
Yannis Psarras Aug 28, 2018 ▶ 3:51 1130 "We're way cheaper than Mailchimp", is that enough?
Assertion Partly supported
MailChimp refused private IP addresses for high-volume senders like Fooda
“But for someone like Fuda, MailChimp could not and will not provide them private IP addresses, and we do.”
Igor Povoy Jun 3, 2018 ▶ 11:26 1044 How This Engineer Went From $0 to $44k/mo in Revenue
Disclosure
Savage: Wistia Would Turn Down a $180M Acquisition Offer
“Nope.”
Chris Savage Nov 19, 2017 ▶ 19:14 848: SaaS: Wistia Video King? $10m+ ARR, 10k+ Customers on Just $1m Raised!
Insight
Lorang: Major SaaS platforms lack intelligent contact management layers
“All the SaaS applications focus on something else as the core transaction, right? MailChimp focuses on sending emails. Salesforce focuses on sort of opportunities. NetSuite focuses on financial general ledger, and contacts are sort of like, oh, we have to have…”
Bart Lorang Dec 20, 2016 ▶ 5:30 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Not publicly verifiable
Lauris: Omnisend Grew Domain Authority to 88 Across 14,400 Referring Websites
“Currently we do have almost 200,000 links that refer to omniscient domain. Our main website, our blog it comes from 14.4 thousand unique websites, including like PayPal, Hubspot, Mailchimp is even quoting us. Google in the articles is quoting us. I mean, those…”
Rytis Lauris Jun 13, 2024 ▶ 10:06 $50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook
Disclosure
MailUp Group acquired Acumbamail and its 45,000 Spanish-market users
“Now we have acquired Akumba Mail, which is a sort of Spanish MailChimp for the low touch market. And they have 45,000 users right now, mostly in the Spanish markets.”
Nazareno Gorni Jul 2, 2019 ▶ 6:24 1438 Why He Went Public With $6m in Revenue
Disclosure
30% of BEE Pro customers deliver campaigns via MailChimp
“With B-Pro, 30% of our clients are delivering through MailChimp and others through other solutions like Marketo, Adobe, Salesforce, or many other solutions.”
Nazareno Gorni Jul 2, 2019 ▶ 5:24 1438 Why He Went Public With $6m in Revenue
Assertion Not checkable as stated
Carson: Treehouse enterprise clients include Nike, Mailchimp, InVision, and Chegg
“MailChimp already is looking for a second class of talent. So these are some of our clients already MailChimp, Envision, Nike, Acquia, Chegg, Mindbody”
Ryan Carson May 8, 2019 ▶ 17:13 1383 Treehouse Moves from $24m ARR B2C SaaS to B2B Helping Companies Scale Dev Teams
Opinion
Hexton: Zapier and MailChimp combinations are too fragile for mid-market companies
“We're built from the ground up to sit on top of that, like, raw, rich event stream that segment sends. So you're not really It's just less cobbled together, and if you're a serious mid-market plus company you know, you want robustness, you want to be able to s…”
Chris Hexton Jun 26, 2018 ▶ 6:34 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Disclosure
Lemieux: Attentive.ly raised too little money to withstand platform API changes
“One of them is we raised too little money. And when we had a, you know, six month period where MailChimp changed their API and Facebook completely where you're at their API and full content, like every tool that we used that sucked up all our dev resources, an…”
Roz Lemieux May 30, 2018 ▶ 8:56 1040 To Get Rich, Don't Need $1b Exit, She Has 4 Exits Across 10 Companies
Assertion Not checkable as stated
Collin: MailChimp expanded from one team to ten on Front
“So as an example, MailChimp started to use the product when we launched two years ago with our partnerships team that had a partnerships at address with lots of incoming inquiries. And today they have 10 different teams using the product, and that's mainly how…”
Mathilde Collin Sep 10, 2016 ▶ 14:11 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Assertion Not checkable as stated
Loreca Sourced Part of Its 8,000-Subscriber List From Local Government
“I think it's around 8000, but we were in a collaboration with some local government where we were able to get a big portion. So it's not 8000 like that subscribe to our website, but we received some of them.”
Bart Jan Yates Jan 15, 2023 ▶ 12:46 23 year old launches SaaS for hotels, hits $250k revenue in under 12 months
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