Assertion Partly supported AI assessment confidence: 85% certainty 4/5 debate potential 2/5

Psarras: Moosend plans are on average 40% cheaper than Mailchimp

Yannis Psarras · 1130 "We're way cheaper than Mailchimp", is that enough? · Aug 28, 2018 · at 3:51

Moosend CEO Yannis Psarras explains Moosend's competitive pricing advantage over email marketing incumbent Mailchimp.

0:00 / 0:04exact quote · 4.1s

720p mp4 · rendered on demand · StarZero watermark

“Well, 40%, on average, every plan that we have is 40% cheaper than Meltium.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

On average, every Moosend pricing plan is 40% cheaper than Mailchimp.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

In August 2018, Moosend was indeed substantially cheaper than Mailchimp across comparable paid unlimited-send tiers, but the claim that 'every plan' was on average 40% cheaper is only partially accurate. For low-to-mid volume tiers (1,000 to 25,000 subscribers), Moosend was generally 40% to 60% cheaper (e.g., $10 vs $20-$25 for 1,001-2,000 contacts; $40 vs $75 for 5,001-8,000 contacts). However, at higher tiers (above 25,000 contacts), the discount narrowed significantly to between 15% and 28% (e.g., $205 vs $240-$270 for 25k-50k contacts, and $390 vs $475-$540 for 75k-100k contacts). Additionally, Mailchimp offered a free tier for up to 2,000 subscribers (capped at 12,000 monthly emails), whereas Moosend's free tier capped at 1,000 subscribers.

Moosend August 2018 pricing: 1k-2k subscribers at $10/mo (Mailchimp $20-$25/mo, 50-60% cheaper); 3k-5k at $30/mo (Mailchimp $50/mo, 40% cheaper); 5k-8k at $40/mo (Mailchimp $75/mo, 46.7% cheaper).
Moosend August 2018 higher tier pricing: 25k-50k subscribers at $205/mo (Mailchimp $240-$270/mo, 14.6-24.1% cheaper); 75k-100k at $390/mo (Mailchimp $475-$540/mo, 17.9-27.8% cheaper).
Mailchimp offered a free plan for up to 2,000 contacts (12,000 sends/month), while Moosend's free plan was limited to 1,000 contacts (unlimited sends).

Checked against

[1] benchmarkemail.com [2] sitecore.com [3] emercury.net [4] pricetimeline.com [5] emailoctopus.com [6] wolfberrymedia.co.uk [7] thewordcracker.com [8] stryde.com

"moosend" "Free Plan" "up to 1,000" OR "up to 5,000" "2018" "moosend" "1,000" "2,000" "3,000" "5,000" "10,000" "2018" "Yannis Psarras" Moosend linkedin "Yannis Psarras" current role 2024 OR 2025 OR 2026 mailchimp pricing august 2018 "moosend" pricing tiers "5,000" "10,000" "2018" OR "2017" OR "2019" "mailchimp.com/pricing" "2018" "Growing Business" "subscribers" "mailchimp" "growing business" pricing tiers "2018"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Mailchimp Moosend

⚑ Spot an error? Report it

More from Yannis Psarras

Assertion Not checkable as stated

Psarras: Moosend sees 6% monthly logo churn versus 8% industry average

“The average churn in the industry from what we've gathered in terms of our data, it's eight percent. We are below eight percent churn on our product. We're about six, six percent churn.”

Yannis Psarras Aug 28, 2018 ▶ 7:16 1130 "We're way cheaper than Mailchimp", is that enough?

Insight

Psarras: Customer support is the primary way to beat churn in SaaS

“I think personally that support in this business is basically the way to be churned.”

Yannis Psarras Aug 28, 2018 ▶ 7:53 1130 "We're way cheaper than Mailchimp", is that enough?

Assertion Not checkable as stated

Psarras: Moosend spends zero dollars on paid ads to acquire customers

“We, right now, we don't spend a one dollar on, on, on ads. We don't spend money on ads.”

Yannis Psarras Aug 28, 2018 ▶ 8:47 1130 "We're way cheaper than Mailchimp", is that enough?

Assertion Not checkable as stated

Psarras: 90% to 95% of Moosend customers import existing email lists

“A hundred percent the first. I would say 95% the first... At the end of the day 90%, 95% of our customers import lists from Some place, some tool.”

Yannis Psarras Aug 28, 2018 ▶ 13:08 1130 "We're way cheaper than Mailchimp", is that enough?

Disclosure

Psarras: Moosend's average revenue per user is $200 per month

“So the average revenue per user per month is 200 dollars.”

Yannis Psarras Aug 28, 2018 ▶ 3:40 1130 "We're way cheaper than Mailchimp", is that enough?

Disclosure

Psarras: Moosend places no restrictions on monthly campaign send volumes

“We don't have restrictions about the number of campaigns you can send. So you can send one or 1000 campaigns a month, and we don't basically restrict, restrict you on the number of campaigns you can send.”

Yannis Psarras Aug 28, 2018 ▶ 3:59 1130 "We're way cheaper than Mailchimp", is that enough?

Psarras: Moosend plans are on average 40% cheaper than Mailchimp

More from Yannis Psarras

Turn any episode into a week of clips.