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Pinckaers: 85% of SaaS app building is generic shared infrastructure

Fabien Pinckaers · 1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110% · Jan 5, 2020 · at 12:55

Fabien Pinckaers explains why Odoo organizes its engineering team transversally rather than building separate teams per application.

0:00 / 0:36exact quote · 36.1s
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“So if you take one app, like a MailChimp to send email or and task management, I would say, 85% of what you have to do to build this app is generic. Generic. Like you need a mobile interface, interface. You need to have a front end with drag and drop stuff the UI. You need a backend and you need the subscription mechanisms to make your customer pay. All those things are generic. So the, what is very specific to an app is like a CRM is probably five percent of the value is in this really in the CRM and the rest isn't.”

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More from Fabien Pinckaers

Assertion Not checkable as stated
Pinckaers: Odoo Generated $1M Revenue at 100 Employees Before SaaS Pivot
“So, when we were 100 people, we were doing one million in revenue per year.”
Fabien Pinckaers Jan 5, 2020 ▶ 3:48 1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%
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“No, it's not our strategy. We prefer to grow organically mostly because we have a strong company culture and I'm not sure if we buy it, we will just spread the culture.”
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Assertion Not checkable as stated
Pinckaers: Odoo onboarding cuts first-year churn from 30% to 15-20%
“The, if they don't have a service, we have a churn of 30% on the first year. If I do, if they do use the service, we are closer to 15, 20% depending on the size.”
Fabien Pinckaers Jan 5, 2020 ▶ 5:47 1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%
Assertion Not checkable as stated
Pinckaers: Odoo generates 30% expansion revenue and -10% net churn
“Yes, it's 30%. So the net churn is around -10.”
Fabien Pinckaers Jan 5, 2020 ▶ 6:27 1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%
Disclosure
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“Yeah, actually it's, as we sell per year, most of our contracts, we, with the payback is quite, it's instantly.”
Fabien Pinckaers Jan 5, 2020 ▶ 8:42 1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%
Assertion Not checkable as stated
Pinckaers: Odoo lead generation jumps 20% after each major version release
“Every time we release a new version from one month to another, we have an increase of the leads by 20%.”
Fabien Pinckaers Jan 5, 2020 ▶ 9:53 1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%
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