Insight
Pinckaers: 85% of SaaS app building is generic shared infrastructure
“So if you take one app, like a MailChimp to send email or and task management, I would say, 85% of what you have to do to build this app is generic. Generic. Like you need a mobile interface, interface. You need to have a front end with drag and drop stuff the…”
Assertion Not checkable as stated
Pinckaers: Odoo Generated $1M Revenue at 100 Employees Before SaaS Pivot
“So, when we were 100 people, we were doing one million in revenue per year.”
Disclosure
Pinckaers: Odoo Will Not Make Acquisitions to Protect Company Culture
“No, it's not our strategy. We prefer to grow organically mostly because we have a strong company culture and I'm not sure if we buy it, we will just spread the culture.”
Assertion Not checkable as stated
Pinckaers: Odoo onboarding cuts first-year churn from 30% to 15-20%
“The, if they don't have a service, we have a churn of 30% on the first year. If I do, if they do use the service, we are closer to 15, 20% depending on the size.”
Assertion Not checkable as stated
Pinckaers: Odoo generates 30% expansion revenue and -10% net churn
“Yes, it's 30%. So the net churn is around -10.”
Disclosure
Pinckaers: Odoo achieves near-instant CAC payback via upfront annual billing
“Yeah, actually it's, as we sell per year, most of our contracts, we, with the payback is quite, it's instantly.”
Assertion Not checkable as stated
Pinckaers: Odoo lead generation jumps 20% after each major version release
“Every time we release a new version from one month to another, we have an increase of the leads by 20%.”
Assertion Not checkable as stated
Pinckaers: Odoo generates $500,000 in positive cash flow every month
“We do half a million dollar cash flow positive every month.”
Assertion Not checkable as stated
Pinckaers: Odoo generates $2.6 million in MRR
“We are in MRR, we are 2.6 million dollars per month, or 60% per year.”
Assertion Not checkable as stated
Pinckaers: Odoo will reach around $44 million in annual billings
“In billing for the year will be around forty four million dollars.”
Assertion Supported
Pinckaers: Odoo Has Raised $12M in Total Funding
“Now we raised ten million euros, so twelve million dollars.”
Assertion Supported
Pinckaers: Odoo Raised $4M to Fund Pivot to Subscription Model
“And at that time, so we raised four million dollar to do the pivot.”
Assertion Not checkable as stated
Pinckaers: Odoo has four million open-source users
“We actually have four millions of users because we do have a lot of free users because of the open source natural for do.”
Disclosure
Pinckaers: Odoo's CAC is $2,400 direct and $1,200 through partners
“If we sell directly, it's 2000 euros or 2.4000 dollars. If it's a true partner, it's 1.2.”
Disclosure
Pinckaers: Odoo new sales are split 50/50 between direct and partners
“It's fifty-fifty.”
Disclosure
Pinckaers: Odoo spends roughly $40k monthly on paid ads and billboards
“Search engine activities, maybe twenty-k. Ok. And some billboards and some other ads, maybe twenty-k extra.”
Assertion Not checkable as stated
Pinckaers: 50% of Odoo's 580 employees are engineers
“50%.”
Assertion Not checkable as stated
Pinckaers: Odoo has at most 10 engineers on accounting
“We do have people focus on some big apps like accounting. I think I have 10 people maximum, which is one of the biggest.”
Disclosure
Pinckaers: Odoo plans a secondary exit because they have too much money
“No, we might have a secondary exit to help one of our investor to go out, but we plan to, we have too much money. We don't know what to do.”
Assertion Not checkable as stated
Pinckaers: Odoo revenue is split 50-50 between SaaS and on-premise
“It's more or less fifty-fifty.”
