YouTube

includes YouTube Live, YouTube Shorts, YouTube Connect, YouTube Mobile

31 statements across 24 episodes · 16 bullish · 4 bearish · 24 people on the record · first statement Apr 4, 2016 by Mickey Meyer · said 629 times in 306 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (290), Ben Uyeda (17), Yuri Elkaim (12), Ryan Stewart (11), Donna Valario (11), Neil Patel (10), Mickey Meyer (10), Sabba Keynejad (8)

tap a year for its mentions
00100402008020162017201820192020202120222023202420252026episodesmentions
0408020162017201820192020202120222023202420252026episodes it came up in
002.54058020162017201820192020202120222023202420252026episodesmentions per episode
2026 53 mentions in 28 episodes 2 per episode
2025 15 mentions in 6 episodes 3 per episode
2024 14 mentions in 8 episodes 2 per episode
2023 101 mentions in 25 episodes 4 per episode
2022 55 mentions in 36 episodes 2 per episode
2021 56 mentions in 28 episodes 2 per episode
2020 63 mentions in 36 episodes 2 per episode
2019 17 mentions in 12 episodes 1 per episode
2018 37 mentions in 20 episodes 2 per episode
2017 67 mentions in 46 episodes 1 per episode
2016 151 mentions in 61 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about YouTube, oldest first

Apr 4, 2016 bullish
Assertion Supported
Meyer: Epic Rap Battles has no videos under 10 million views
“I don't think that they have a rap battle that has hit under 10,000,015 million views.”
Mickey Meyer Apr 4, 2016 ▶ 4:52 He Got 17m YouTube Subscribers and 1b+ Views EP 224
Jul 7, 2016 positive
Disclosure
Cladwell found early growth saturating men's fashion YouTube influencers
“We killed it on YouTube last summer, where we just, we found all the men's thought leaders on YouTube around fashion, and we just did rev shares with those guys, or paid them, and it was incredible, but we saturated the market”
Blake Smith Jul 7, 2016 ▶ 16:09 EP 348: 11,500 Paying Him To Manage One-Piece Wardrobe with Blake Smith
Aug 2, 2016
Assertion Not checkable as stated
Kullin: Teenage YouTube promotion venture earned at least $20K
“At least 20 grand.”
Nick Kullin Aug 2, 2016 ▶ 3:37 EP 374: 13 yo Starts Business, Now $1.2M in 2016 with Nick Kullin
Sep 2, 2016 positive
Insight
Gass: Vimeo differentiated by focusing entirely on creators instead of consumers
“The big thing that they did was built tools In order to support video makers and they focus the entire value proposition around the maker as opposed to the consumer.”
Jonathan Goss Sep 2, 2016 ▶ 3:51 EP 405: 409A Valutions, Cap Table Pro-Formas and More with Jonathan Gass of NomadFinancial
Sep 13, 2016
Assertion Not checkable as stated
Patel: Crazy Egg achieves a one-month CAC payback on YouTube ads
“No, no, no. I'm netting in the first month more than what I'm paying to our customer. Most SaaS companies will spend six, seven months worth of our customer. I'm spending around one month's worth of money.”
Neil Patel Sep 13, 2016 ▶ 14:15 EP 416: 4000 New SaaS Customers From Youtube On $100K Spend with Neil Patel of CrazyEgg
Sep 13, 2016
Assertion Not checkable as stated
Patel: Crazy Egg spends $100K monthly on YouTube ads despite 32% churn
“So with YouTube advertising, our churn, I know that number a lot cause we spend like over a hundred grand a month on YouTube ads. With YouTube advertising, our churn is close to like 31, 32%, which is high.”
Neil Patel Sep 13, 2016 ▶ 11:15 EP 416: 4000 New SaaS Customers From Youtube On $100K Spend with Neil Patel of CrazyEgg
Sep 22, 2016
Assertion Contradicted
Elkaim: YouTube does not charge for ad clicks under 30 seconds
“And then right there in the first five to 10 seconds, I'm making that call to action because we know if we can get people to click off the video before 30 seconds, you don't actually pay for the click on YouTube.”
Yuri Elkaim Sep 22, 2016 ▶ 16:44 EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
Sep 22, 2016 bullish
Assertion Not checkable as stated
Latka: Neil Patel acquires 4,000 Crazy Egg customers for $100k on YouTube
“I had Neil Patel on back On the 13th of the month and he articulated he's getting 4000 new customers for his SaaS business, Crazy Egg, from YouTube, when he's spending about a hundred grand per month doing that.”
Nathan Latka Sep 22, 2016 ▶ 14:48 EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
Oct 13, 2016 positive
Insight
Uyeda: Brand integrations should yield 10x your YouTube AdSense revenue
“My rule of thumb for YouTube is that your sort of brand integration money should be about 10 times what your AdSense money is.”
Ben Uyeda Oct 13, 2016 ▶ 7:44 EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda
Oct 13, 2016 positive
Insight
Uyeda: YouTube monetization comes from product integration, not view counts
“The real money is in not through sort of selling how many views you get, but in, in doing product integration into the video content itself.”
Ben Uyeda Oct 13, 2016 ▶ 2:53 EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda
Oct 13, 2016 positive
Insight
Uyeda: Sub-100k creators can secure cash deals by packaging production
“Most, most YouTubers think that you can't really get Paid cash until you have over a 100,000 subscribers. That's true. If you're trying to pitch your value is through the views that you create, but if it's the video and you're giving still images along with th…”
Ben Uyeda Oct 13, 2016 ▶ 6:33 EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda
Feb 23, 2017 positive
Assertion Supported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew Canole Feb 23, 2017 ▶ 3:35 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
May 3, 2017
Assertion Not checkable as stated
Biluu partners with an influencer reaching 2M monthly viewers
“We've got one brand ambassador who's got user engagement of two million people per month, and they're promoting Beeloo on their internet show.”
Peter Aronson May 3, 2017 ▶ 10:55 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
May 19, 2017 neutral
Insight
Stewart: YouTube discovery relies on suggested feeds and clickbait titles
“People discover videos so much more through the suggested video sheets. So it's really more about grabbing attention with more clickbaitish titles.”
Ryan Stewart May 19, 2017 ▶ 8:33 664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
May 19, 2017
Disclosure
Stewart: Organic email and social engagement replaces YouTube advertising
“I don't do any advertising on YouTube, but I've got, like, a pretty good content, like, I know how to rank, I know how to get more views on YouTube, but it's based highly on engagement so I have a pretty good email list, I've got a Facebook group with 10,000 p…”
Ryan Stewart May 19, 2017 ▶ 4:19 664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
May 19, 2017 positive
Insight
Stewart: 30 seconds of video attention beats reading an entire guide
“Like if somebody watches 30 seconds of a video, it's far more valuable than somebody reading an entire guide.”
Ryan Stewart May 19, 2017 ▶ 7:13 664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
Oct 12, 2017 neutral
Insight
Litt: Video SaaS must offer more than hosting to compete with YouTube
“If you're just hosting video for a company you're competing against status quo, which is YouTube or Vimeo, which is free and monetized based on ads. And so there needs to be a whole bunch more in the package that justifies value beyond just video hosting anywa…”
Michael Litt Oct 12, 2017 ▶ 13:47 810: SaaS: With $70m Raised, White Board Videos Secret to VidYard 2x YoY Growth
May 1, 2018 positive
Insight
Stevenson seeded tracking pixels with JV partner traffic to build lookalikes
“What I did was I used those joint venture partners to build up an audience, basically to feed my pixel for Facebook, feed my pixel for YouTube. And then you take that audience, you create lookalikes, and now you have amazing startup audiences for Facebook ads,…”
Travis Stevenson May 1, 2018 ▶ 4:36 1011 How He Drove $1.4m in ChatBot PreSales
Aug 8, 2018 negative
Insight
Leber: Building SaaS entirely dependent on third-party platforms is fatally dangerous
“Building a SaaS company on the back of another platform that could kill you is a very dangerous thing to do. And my million run rate business died, but I've, you know, there are 10,000,020 million run rate businesses that also died. Same fate, building on the …”
Hank Leber Aug 8, 2018 ▶ 7:02 1110 Why His $1.2m ARR SaaS Company Shut Down
May 14, 2020 negative
Assertion Not checkable as stated
Latka: SaaStr virtual event had five live YouTube viewers despite 10,000 registrations
“I went to some other, like, Sastra did a version of this, right? But, like, I went into the YouTube feeds they were using, and I saw, like, five people live when it said, like, 10,000 registered.”
Nathan Latka May 14, 2020 ▶ 13:12 1755 How He Got 7,500 Registered For Virtual Event During Lock Down
Sep 2, 2020
Assertion Supported
Keynejad: Veed's YouTube tutorials capture Google's position zero featured snippets
“We're getting the number zero spot on Google with it.”
Sabba Keynejad Sep 2, 2020 ▶ 20:11 Veed Hits $1.3m Revenue, 5,500 Customers Helping Podcasters Create Videos with Subtitles
Nov 8, 2020
Disclosure
MySwimPro reports 500,000 email subscribers and 500,000 social followers
“So we have an email that's about half a million social media audience of also about half a million. And then we have the in-app placements. Our YouTube channel alone is about 50 something thousand subscribers going, growing three to 5000 subscribers per month.”
Ferris Spetty Nov 8, 2020 ▶ 12:48 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Dec 8, 2020
Assertion Not checkable as stated
Singh: Vid Camera signed influencers with combined 375M followers
“So we have influencers signed on to the platform to use the platform from day one. They have a combined following of around 375 mil. That's across Twitter, Instagram, and YouTube.”
Jagat Singh Dec 8, 2020 ▶ 3:22 Vid.Camera Sells $20m in Tokens, Converting 100% to Fiat for New Facebook Where Creators Own Upside
Feb 3, 2021 negative
Assertion Supported
YouTube now places ads on creator videos without their consent
“YouTube's now putting ads on, on your stuff, whether you want them to or not.”
Donna Valario Feb 3, 2021 ▶ 2:55 MediaMash Raising $1.5m So You Can Own Your Audience
Feb 3, 2021 bearish
Prediction Not checkable as stated
Native video hosting will make search engines prioritize websites over YouTube
“By starting to put it on your website, then you'll get that search engine benefit. And then the search engines will start sending people to your website instead of YouTube.”
Donna Valario Feb 3, 2021 ▶ 8:34 MediaMash Raising $1.5m So You Can Own Your Audience
Dec 14, 2021 positive
Assertion Not checkable as stated
Simons: Nearly 100% of SoloSuit customer acquisition comes from organic search
“Nearly a hundred percent of our customers come to us from SEO focus on ranking first on Google search and YouTube search.”
George Simons Dec 14, 2021 ▶ 7:08 SoloSuit Makes $80k/mo Helping Consumers Fight Bank Debt Collectors
Jan 12, 2022 positive
Assertion Not checkable as stated
Austin generated $2,500 MRR from a YouTube video before building any product
“Our, we pre-launched and I did a YouTube video and ended up getting like 50 customers that paid us before there was any product. And so that got us to about 2500 or so MRR.”
Tyler Austin Jan 12, 2022 ▶ 3:59 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
Mar 10, 2022 positive
Insight
SaaS companies mistakenly separate adoption platforms from video academies
“We see that a lot of companies invest a lot of money and efforts in creating what's called digital adoption platforms like WalkMe, Pendo, AppCuse, and others. But it also invest a lot of money and effort in creating content like visual content tutorials is goi…”
Ohad Ronan Mar 10, 2022 ▶ 2:01 This Pendo plus Loom Startup Just Got First Paying Customer, $3m Valuation
May 15, 2022 positive
Assertion Not checkable as stated
Milich: Chinese YouTube video lifted Skiff growth 30% in three days
“Like we had a YouTube video released about Skiff in China on Friday that probably bumped our growth up 30% in three days.”
Andrew Milich May 15, 2022 ▶ 10:06 Skiff is Privacy Focused Notion, Breaks $60m Valuation, 10k MAU's
Oct 12, 2023 positive
Assertion Not checkable as stated
Facebook ads outperform Google and YouTube for Avestor's fund SaaS
“And but Facebook has been the most effective so far.”
Badri Malinar Oct 12, 2023 ▶ 17:44 This SaaS For Fund Manager's Just Hit $40k of MRR charing a % of AUM Managed
Aug 15, 2024 positive
Assertion Not checkable as stated
Influencer endorsement drove 50+ Flodesk signups per hour within 30 minutes
“As soon as she sends the email, within 30 minutes, we're getting 50 trials or more an hour. Within 24 hours, we were, tutorials were popping up all over YouTube. Within 48 hours, it was all over Instagram and social media, and it just completely exploded.”
Rebecca Shostak Aug 15, 2024 ▶ 17:12 Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
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