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Sep 4, 2017 · 23m · top-founders

772: How Grant Cardone, Others Spend $25k To Get 100m Person Social Media Blasts

Jeremy Haynes · 14m spoken Nathan Latka · 6m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In episode 772 of 'The Top,' host Nathan Latka interviews digital marketing agency founder Jeremy Haynes to dissect the marketing funnels, influencer campaigns, and automation architectures used to scale high-profile personal brands.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 30.8% of the talking time here. How this is scored →

Nathan as informed peer 4.3 Guest teaching 4.7 Guest disagreement 2.2 Nathan pushing back 4.2
05100:0010:0020:002:56–7:01 · Nathan as informed peer 4/10 Case Study: Scaling Armando Montelongo Digitally Latka drills down into the unit economics of Armando Montelongo's business, pressing for specific URLs and ticket conversion mechanics. Haynes details how an offline seminar model was successfully migrated into digital revenue.7:01–9:52 · Nathan as informed peer 4/10 Mass Influencer Blasts and Distribution Strategy Latka challenges the logic of spending money on broad, seemingly irrelevant social blast accounts. Haynes counters by explaining the macro economics of mass influencer distribution and top-of-funnel reach.9:59–13:53 · Nathan as informed peer 5/10 Competitive Research and Ad Tracking Tools Latka pushes back on hyperbolic claims by questioning how Cardone measures being the 'number one sales trainer.' Haynes quickly clarifies it is Cardone's marketing framing before explaining his own role in scaling digital revenue.13:53–18:16 · Nathan as informed peer 5/10 Omnipresent Marketing Automation Architecture Latka demands a concrete, non-buzzword example of Haynes's omnipresent marketing funnel. Haynes schools the audience on using Plus This, Infusionsoft HTTP posts, and dynamic Facebook custom audience switching in real time.18:16–20:23 · Nathan as informed peer 5/10 Executing Complex Funnels on a Budget Latka points out that normal listeners lack Cardone's 50-person infrastructure, calling out the impracticality of such complex funnels. Haynes concedes the difficulty but offers accessible alternatives like Upwork contractors and simplified software.20:23–22:21 · Nathan as informed peer 3/10 Sponsor Spotlight: The Top Inbox Acquisition Latka delivers an ad read regarding his acquisition of The Top Inbox and runs through the Famous Five rapid-fire questions to close the episode.2:56–7:01 · Guest teaching 5/10 Case Study: Scaling Armando Montelongo Digitally Latka drills down into the unit economics of Armando Montelongo's business, pressing for specific URLs and ticket conversion mechanics. Haynes details how an offline seminar model was successfully migrated into digital revenue.7:01–9:52 · Guest teaching 6/10 Mass Influencer Blasts and Distribution Strategy Latka challenges the logic of spending money on broad, seemingly irrelevant social blast accounts. Haynes counters by explaining the macro economics of mass influencer distribution and top-of-funnel reach.9:59–13:53 · Guest teaching 5/10 Competitive Research and Ad Tracking Tools Latka pushes back on hyperbolic claims by questioning how Cardone measures being the 'number one sales trainer.' Haynes quickly clarifies it is Cardone's marketing framing before explaining his own role in scaling digital revenue.13:53–18:16 · Guest teaching 7/10 Omnipresent Marketing Automation Architecture Latka demands a concrete, non-buzzword example of Haynes's omnipresent marketing funnel. Haynes schools the audience on using Plus This, Infusionsoft HTTP posts, and dynamic Facebook custom audience switching in real time.18:16–20:23 · Guest teaching 4/10 Executing Complex Funnels on a Budget Latka points out that normal listeners lack Cardone's 50-person infrastructure, calling out the impracticality of such complex funnels. Haynes concedes the difficulty but offers accessible alternatives like Upwork contractors and simplified software.20:23–22:21 · Guest teaching 1/10 Sponsor Spotlight: The Top Inbox Acquisition Latka delivers an ad read regarding his acquisition of The Top Inbox and runs through the Famous Five rapid-fire questions to close the episode.2:56–7:01 · Guest disagreement 2/10 Case Study: Scaling Armando Montelongo Digitally Latka drills down into the unit economics of Armando Montelongo's business, pressing for specific URLs and ticket conversion mechanics. Haynes details how an offline seminar model was successfully migrated into digital revenue.7:01–9:52 · Guest disagreement 4/10 Mass Influencer Blasts and Distribution Strategy Latka challenges the logic of spending money on broad, seemingly irrelevant social blast accounts. Haynes counters by explaining the macro economics of mass influencer distribution and top-of-funnel reach.9:59–13:53 · Guest disagreement 3/10 Competitive Research and Ad Tracking Tools Latka pushes back on hyperbolic claims by questioning how Cardone measures being the 'number one sales trainer.' Haynes quickly clarifies it is Cardone's marketing framing before explaining his own role in scaling digital revenue.13:53–18:16 · Guest disagreement 2/10 Omnipresent Marketing Automation Architecture Latka demands a concrete, non-buzzword example of Haynes's omnipresent marketing funnel. Haynes schools the audience on using Plus This, Infusionsoft HTTP posts, and dynamic Facebook custom audience switching in real time.18:16–20:23 · Guest disagreement 2/10 Executing Complex Funnels on a Budget Latka points out that normal listeners lack Cardone's 50-person infrastructure, calling out the impracticality of such complex funnels. Haynes concedes the difficulty but offers accessible alternatives like Upwork contractors and simplified software.20:23–22:21 · Guest disagreement 0/10 Sponsor Spotlight: The Top Inbox Acquisition Latka delivers an ad read regarding his acquisition of The Top Inbox and runs through the Famous Five rapid-fire questions to close the episode.2:56–7:01 · Nathan pushing back 4/10 Case Study: Scaling Armando Montelongo Digitally Latka drills down into the unit economics of Armando Montelongo's business, pressing for specific URLs and ticket conversion mechanics. Haynes details how an offline seminar model was successfully migrated into digital revenue.7:01–9:52 · Nathan pushing back 5/10 Mass Influencer Blasts and Distribution Strategy Latka challenges the logic of spending money on broad, seemingly irrelevant social blast accounts. Haynes counters by explaining the macro economics of mass influencer distribution and top-of-funnel reach.9:59–13:53 · Nathan pushing back 5/10 Competitive Research and Ad Tracking Tools Latka pushes back on hyperbolic claims by questioning how Cardone measures being the 'number one sales trainer.' Haynes quickly clarifies it is Cardone's marketing framing before explaining his own role in scaling digital revenue.13:53–18:16 · Nathan pushing back 5/10 Omnipresent Marketing Automation Architecture Latka demands a concrete, non-buzzword example of Haynes's omnipresent marketing funnel. Haynes schools the audience on using Plus This, Infusionsoft HTTP posts, and dynamic Facebook custom audience switching in real time.18:16–20:23 · Nathan pushing back 5/10 Executing Complex Funnels on a Budget Latka points out that normal listeners lack Cardone's 50-person infrastructure, calling out the impracticality of such complex funnels. Haynes concedes the difficulty but offers accessible alternatives like Upwork contractors and simplified software.20:23–22:21 · Nathan pushing back 1/10 Sponsor Spotlight: The Top Inbox Acquisition Latka delivers an ad read regarding his acquisition of The Top Inbox and runs through the Famous Five rapid-fire questions to close the episode.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 82.7% · guest 17.3%0:00 · Nathan 82.7% · guest 17.3%3:00 · Nathan 6.9% · guest 93.1%3:00 · Nathan 6.9% · guest 93.1%6:00 · Nathan 17.8% · guest 82.2%6:00 · Nathan 17.8% · guest 82.2%9:00 · Nathan 12.9% · guest 87.1%9:00 · Nathan 12.9% · guest 87.1%12:00 · Nathan 8% · guest 92%12:00 · Nathan 8% · guest 92%15:00 · Nathan 10.3% · guest 89.7%15:00 · Nathan 10.3% · guest 89.7%18:00 · Nathan 39.5% · guest 60.5%18:00 · Nathan 39.5% · guest 60.5%21:00 · Nathan 87.2% · guest 12.8%21:00 · Nathan 87.2% · guest 12.8%
Sharpest disagreement ▶ 8:23 Haynes defends mass influencer blasts

Haynes rejects Latka's skeptical framing about irrelevant follower niches, arguing that raw attention and volume on Instagram convert regardless of niche alignment.

 Hardest push from Nathan ▶ 18:12 Latka calls out unattainable resource requirements

Latka directly confronts Haynes with the reality that typical entrepreneurs cannot replicate a 160-SKU funnel without Cardone's 50-person staff.

 Biggest teaching moment ▶ 16:05 Haynes explains dynamic audience automation

Haynes provides a step-by-step masterclass on how HTTP posts via Plus This dynamically shuffle buyers out of promotional ad sets and into cross-sell audiences.

 Nathan holds their own ▶ 11:15 Latka interrogates Cardone's title

Latka immediately halts Haynes's narrative to demand the specific metric behind claiming Grant Cardone is the world's top sales trainer.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Case Study: Scaling Armando Montelongo Digitally 4524 Latka drills down into the unit economics of Armando Montelongo's business, pressing for specific URLs and ticket conversion mechanics. Haynes details how an offline seminar model was successfully migrated into digital revenue.
Mass Influencer Blasts and Distribution Strategy 4645 Latka challenges the logic of spending money on broad, seemingly irrelevant social blast accounts. Haynes counters by explaining the macro economics of mass influencer distribution and top-of-funnel reach.
Competitive Research and Ad Tracking Tools 5535 Latka pushes back on hyperbolic claims by questioning how Cardone measures being the 'number one sales trainer.' Haynes quickly clarifies it is Cardone's marketing framing before explaining his own role in scaling digital revenue.
Omnipresent Marketing Automation Architecture 5725 Latka demands a concrete, non-buzzword example of Haynes's omnipresent marketing funnel. Haynes schools the audience on using Plus This, Infusionsoft HTTP posts, and dynamic Facebook custom audience switching in real time.
Executing Complex Funnels on a Budget 5425 Latka points out that normal listeners lack Cardone's 50-person infrastructure, calling out the impracticality of such complex funnels. Haynes concedes the difficulty but offers accessible alternatives like Upwork contractors and simplified software.
Sponsor Spotlight: The Top Inbox Acquisition 3101 Latka delivers an ad read regarding his acquisition of The Top Inbox and runs through the Famous Five rapid-fire questions to close the episode.

Statements from this episode (9)

Assertion Not checkable as stated
Haynes: Armando Montelongo did $200M yearly with zero digital revenue
“Two hundred million dollars a year, not a dime of it comes in digitally. Not a dime. Not one penny came in from online revenue. All of it came in from them making calls to people, just like a grants office before I came in, selling people on the phone on a tho…”
Jeremy Haynes Sep 4, 2017 ▶ 3:48
Assertion Not checkable as stated
Haynes: Montelongo generated 2:1 digital marketing ROI in month one
“He got a two to one return in the first month, and then now he's on pace in the second month to do seven figures in digital revenue, all from just starting it up and doing it.”
Jeremy Haynes Sep 4, 2017 ▶ 6:24
Disclosure
Haynes's agency kept 25% of low six-figure monthly retainer from Armando Montelongo
“It was a low range six-figure number is, What we pay monthly, what we get paid monthly. However, I pay out about 75% of the deal, which ends up being about seventy-k to 85 k, if that tells you where the deal might be, in order to pay out partners who are doing…”
Jeremy Haynes Sep 4, 2017 ▶ 6:36
Assertion Not checkable as stated
Elevator Studios charges $25k for 50 accounts to reach 100M followers
“People like Grant, Ty, Big Mike, all these other brands, like, specifically companies as well, Fit Tea Sugar Bear Hair, all the big social media brands typically go through Brandon and Dan, and they're paying for 50 accounts to post to a hundred million people…”
Jeremy Haynes Sep 4, 2017 ▶ 7:37
Assertion Not checkable as stated
Haynes: Grant Cardone cracked $1M/month in digital revenue within six months
“In about month six, we started cracking a million dollars a month in digital revenue, and I was the advertiser.”
Jeremy Haynes Sep 4, 2017 ▶ 11:48
Disclosure
Grant Cardone's nine-person creative team split 10% of digital net revenue
“We would receive a 10% split of net revenue that was driven through digital sales. Split between us.”
Jeremy Haynes Sep 4, 2017 ▶ 13:02
Assertion Not checkable as stated
Grant Cardone's marketing database grew from 150,000 to 430,000 contacts
“And we'd also just run flat out ads to our entire database at one time, of between a 150,043 thousand, depending on the time I was there, to go and take action on these different leads.”
Jeremy Haynes Sep 4, 2017 ▶ 15:44
Assertion Not checkable as stated
Grant Cardone employed over 50 people, including 25 phone sales reps
“Grant had 50 plus employees, 25 people making calls. He had graphic designers, copywriters, web developers, graphic, he had somebody like me,”
Jeremy Haynes Sep 4, 2017 ▶ 18:44
Assertion Contradicted
Grant Cardone publicly predicted Jeremy Haynes's agency would fail within four months
“Grant actually followed that up with going on Cardone Zone and then saying that I'd publicly fail in four months.”
Jeremy Haynes Sep 4, 2017 ▶ 19:46
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