SaaS companies mistakenly separate adoption platforms from video academies
Ohad Ronan · This Pendo plus Loom Startup Just Got First Paying Customer, $3m Valuation · Mar 10, 2022 · at 2:01
Ohad Ronan, co-founder and CEO of Tutto, explains why software companies should merge digital adoption tooling with visual video tutorials directly inside the product interface.
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“We see that a lot of companies invest a lot of money and efforts in creating what's called digital adoption platforms like WalkMe, Pendo, AppCuse, and others. But it also invest a lot of money and effort in creating content like visual content tutorials is going to YouTube and they create the academy. That is a separate product from the product itself. And the idea is why not combine these two wall together on top of the product itself on top of the product UI and to give you in proactive way, what you need to understand as the next step in your journey.”
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