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Ferris Spetty

Co-Founder and CEO, MySwimPro · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveathleteauthor@FaresKsebati ↗LinkedIn ↗myswimpro.com ↗

He is the co-founder and CEO of MySwimPro, a fitness and swim-training app that was awarded Apple Watch App of the Year in 2016. A former collegiate swimmer and three-time U.S. Masters Swimming national champion, he authored Swim Like A Pro and was recognized on the Forbes 30 Under 30 list in 2020.

16statements → 10claims → 2claims resolved → 3.81/5average certainty → 1.19/5average debate potential → ≈4.5/5argument clarity, estimated →

2 supported 0 partly supported 0 contradicted 8 not checkable as stated how the 10 claims stand · each chip opens the sources

1 prediction · 9 assertions · 1 insight · 5 disclosures · every statement was checked. The prediction and assertions are the 10 claims: statements the public record can support or contradict. 2 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ferris argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Apple named MySwimPro App of the Year in 2016
“We were app of the year by Apple... We were app of the year in 2016.”
Ferris Spetty Nov 8, 2020 ▶ 7:28 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ferris Spetty on measured tape to publish a rate. This says nothing about how they speak.

Everything Ferris Spetty said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Spetty: Successful equity crowdfunding requires leveraging an existing loyal audience
“So the key is to figure out where is your loyal audience? Like who knows who you are already, because that's what you have control over. So if you have an email list or people know who you, the entrepreneur, if you're a category expert or something, right, tha…”
Ferris Spetty Nov 8, 2020 ▶ 14:17 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
Spetty: MySwimPro retains only 30% to 40% of annual subscribers
“I mean, if we're lucky if we're keeping at this point for yearly subscribers, like 30, 40% over a year.”
Ferris Spetty Nov 8, 2020 ▶ 16:16 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
Spetty: 90% of world's pools shut down in 2020
“So there was that one point here in 2020 where 90% of the world's pools were shut down completely.”
Ferris Spetty Nov 8, 2020 ▶ 3:21 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
MySwimPro reached roughly 500k downloads by 2018
“2018, at that point we were probably around half a million.”
Ferris Spetty Nov 8, 2020 ▶ 6:46 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Supported
Apple named MySwimPro App of the Year in 2016
“We were app of the year by Apple... We were app of the year in 2016.”
Ferris Spetty Nov 8, 2020 ▶ 7:28 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
Pandemic closures cut MySwimPro daily app downloads from 1,200 to 300
“2018, 2019, we've gotten up to about, you know, 800 to 1200 downloads per day. And the unfortunate thing about the pandemic of 2020, you know, with pool access being shut down for 30 to 50%, we've actually been cut back pretty significantly. You know, now, tod…”
Ferris Spetty Nov 8, 2020 ▶ 8:51 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
MySwimPro counts 7,000 to 8,000 active paying subscribers
“Yeah, we have about between seven, 8000 paying across both of those.”
Ferris Spetty Nov 8, 2020 ▶ 9:29 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
MySwimPro generated $1.1M in revenue in 2019
“We are 1.1 million.”
Ferris Spetty Nov 8, 2020 ▶ 10:20 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Disclosure
MySwimPro has raised approximately $1 million in total lifetime funding
“We've raised about a million dollars in the life of the business.”
Ferris Spetty Nov 8, 2020 ▶ 13:18 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Disclosure
MySwimPro raised $600,000 from 300 investors via Wefunder equity crowdfunding
“We did two rounds of equity crowdfunding, which is actually probably the most, a lot of people ask me about that. We raised online via WeFunder. So we have 300 investors across 36 different countries through those two campaigns that we did, which totaled about…”
Ferris Spetty Nov 8, 2020 ▶ 13:29 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Disclosure
Spetty: MySwimPro pivoted to offer at-home dryland workouts
“So we actually pivoted the business and in the app we actually have at home training programs To do without a pool.”
Ferris Spetty Nov 8, 2020 ▶ 3:29 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Supported
MySwimPro charges $180 annually or $30 monthly for full app access
“Today it's a 180 for a full package for the year or 30 dollars a month.”
Ferris Spetty Nov 8, 2020 ▶ 6:28 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Prediction Not checkable as stated
Spetty expects sponsorships to drive 20% to 30% of 2021 revenue
“Next year, I could see 20 to 30% of our revenue being spot, that new revenue.”
Ferris Spetty Nov 8, 2020 ▶ 10:42 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Disclosure
MySwimPro reports 500,000 email subscribers and 500,000 social followers
“So we have an email that's about half a million social media audience of also about half a million. And then we have the in-app placements. Our YouTube channel alone is about 50 something thousand subscribers going, growing three to 5000 subscribers per month.”
Ferris Spetty Nov 8, 2020 ▶ 12:48 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Disclosure
MySwimPro employs 10 full-time and two part-time staff across five countries
“We have 10 full-time and two part-time distributed across five countries.”
Ferris Spetty Nov 8, 2020 ▶ 15:53 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
Spetty: Initial paid ad testing yielded a $100 to $150 CAC
“We've seen just from initial testing a CAC around a hundred, a 150.”
Ferris Spetty Nov 8, 2020 ▶ 17:05 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions

Appearances (1)

EpisodeDateSpeaking time
MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions Nov 8, 2020 10m
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