The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Ferris Spetty no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 4 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q So tell me about what happened in 2015, sort of, how did you get the initial capital to get going and how many users did you get in the first year?

A Yeah, it was all sweat equity in the beginning. So, you know, myself and my two co-founders, we were basically funding it ourselves. We launched the app in 2015 on iOS and Android, and we didn't launch the subscription until the following year. So we didn't take any investment actually in that first year. Uh, first year, and I think we had like 6000 downloads. And it wasn't until 2016, we did a accelerator program, get a little bit of initial investment. Um, and I think in our second year when we started monetizing, we hit like a 100,000 downloads total at that point. And, uh, you know, revenue wise, you know, we're talking, we're talking like thousands of dollars.

AI assessment note: “all sweat equity in the beginning... first year, and I think we had like 6000 downloads.”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Uh, why did you make the decision to add a yearly option?

A Yeah. So actually a couple of reasons, but number one, the members of our community actually wanted that, you know, if the people didn't want to get billed every single month for something that they knew that they wanted for a longterm, which is amazing. Uh, the other thing too, just looking at the unit economics, when, you know, if you have something monthly, you have to get someone to repay 12 times to equal a year. Right. And so if you can position it where you actually get a discount for going yearly, Then they save money, and it's perceived higher value because it is, and you don't have to convince someone 12 times. We have a whole year to keep their loyalty.

AI assessment note: “number one, the members of our community actually wanted that”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Okay. And this is going to sound like a silly question to the audience, but I bet the answer might surprise you. Do you require a pool?

A Uh, yes and no. So, you know, what's really interesting, especially with the pandemic, you know, here in 2020, a lot of pools actually shut down. So there was that one point here in 2020 where 90% of the world's pools were shut down completely. So you actually couldn't swim. So we actually pivoted the business and in the app we actually have at home training programs To do without a pool. So you can train holistic experience. So if you do have a pool, great. You can obviously go swimming. If you have open water, you can go in the lake or ocean, whatever you have. And if you're at home and you don't have access to a pool or you want to compliment the swim training, you can do that in your house as well.

AI assessment note: “in the app we actually have at home training programs To do without a pool”

Answered produced feed D 5 · C 4 · P 4 · Cm 4 4.30

Q go too quickly, I'd kick too much, and I'd paddle too fast, I'd be out of air in like two seconds, and then someone said, Nathan, all you have to do, paddle less, kick less, keep as much of your body underwater, and I'm like, wow, I can swim a couple laps now and not be exhausted. Would, would your app help me realize this, or how does it work?

A Uh, we could do that for sure. You know, it's funny that you mentioned that I was just at the pool before this call and I was helping, uh, like a new swimmer. And so we help swimmers from beginner all the way through more advanced who maybe swam through High school or college, and now they're doing it for fitness. The app is basically like a personal coach. So, you know, if you want to go to a gym and you want to get like a yoga class or a spin class, that's pretty easy. We created my swim pro because you can't do the same thing. If you want to swim workout, you know, it's very difficult to get that kind of coaching. So to download the app and, you know, to have that personalized training program, tell you what to do step by step, workout by workout, step by set. That's really what we deliver. Through our iPhone and Android app.

AI assessment note: “we could do that for sure. You know, it's funny that you mentioned that”

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