Assertion certainty 4/5 debate potential 1/5

MySwimPro counts 7,000 to 8,000 active paying subscribers

Ferris Spetty · MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions · Nov 8, 2020 · at 9:29

Ferris Spetty, founder and CEO of MySwimPro, discusses customer subscriber numbers with Nathan Latka during the 2020 pandemic.

0:00 / 0:04exact quote · 4.4s
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“Yeah, we have about between seven, 8000 paying across both of those.”

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Insight
Spetty: Successful equity crowdfunding requires leveraging an existing loyal audience
“So the key is to figure out where is your loyal audience? Like who knows who you are already, because that's what you have control over. So if you have an email list or people know who you, the entrepreneur, if you're a category expert or something, right, tha…”
Ferris Spetty Nov 8, 2020 ▶ 14:17 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
Spetty: MySwimPro retains only 30% to 40% of annual subscribers
“I mean, if we're lucky if we're keeping at this point for yearly subscribers, like 30, 40% over a year.”
Ferris Spetty Nov 8, 2020 ▶ 16:16 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
Spetty: 90% of world's pools shut down in 2020
“So there was that one point here in 2020 where 90% of the world's pools were shut down completely.”
Ferris Spetty Nov 8, 2020 ▶ 3:21 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
MySwimPro reached roughly 500k downloads by 2018
“2018, at that point we were probably around half a million.”
Ferris Spetty Nov 8, 2020 ▶ 6:46 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Supported
Apple named MySwimPro App of the Year in 2016
“We were app of the year by Apple... We were app of the year in 2016.”
Ferris Spetty Nov 8, 2020 ▶ 7:28 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Not checkable as stated
Pandemic closures cut MySwimPro daily app downloads from 1,200 to 300
“2018, 2019, we've gotten up to about, you know, 800 to 1200 downloads per day. And the unfortunate thing about the pandemic of 2020, you know, with pool access being shut down for 30 to 50%, we've actually been cut back pretty significantly. You know, now, tod…”
Ferris Spetty Nov 8, 2020 ▶ 8:51 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
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