Wiz

company on 19 shows · 131 statements across 47 episodes · said 607 times in 118 episodes since 2022

20VC 234 Lenny's Podcast 81 the Official SaaStr Podcast 75 Sourcery 56 All-In 38 TBPN 27 Big Technology 21 BG2 Pod 15 My First Million 14 A Product Market Fit Show 14 Invest Like the Best 9 Top Founders 9 the Neon Show 5 the a16z Podcast 4 Latent Space 2 David Senra 1 No Priors 1 the MAD Podcast 1 More or Less

Mentions by year, every show

tap a year for its mentions
00200404008020222023202420252026episodesmentions
0408020222023202420252026episodes it came up in
007.540158020222023202420252026episodesmentions per episode

20VC 234Lenny's Podcast 81the Official SaaStr Podcast 75Sourcery 56All-In 38TBPN 27Big Technology 21BG2 Pod 1510 more shows

2026 66 mentions in 25 episodes 3 per episode
2025 313 mentions in 61 episodes 5 per episode
2024 201 mentions in 26 episodes 8 per episode
2023 21 mentions in 2 episodes 11 per episode
2022 6 mentions in 4 episodes 2 per episode

every mention on every show, scene by scene, with the transcript →

The latest 60 statements about Wiz, every show

SOURCERY Assertion Supported
Gil Feig: Wiz found vulnerability accessing every hosted repository via single git push
“Basically Wiz found that they were able to do a single git push of a file and gain access to every single repository hosted on the platform.”
Gil Feig Jun 1, 2026 ▶ 19:32 "We Don't Trust Agents" - What This CTO Knows That You Don't · Sourcery with Molly O'Shea
20VC Opinion
Degnan: MongoDB and Wiz sales leaders excel at developing MEDDIC-trained talent
“Because their sales leaders although tough are incredible, you know, medic disciples who develop the crap out of their people and hold them accountable, and that's what I'm looking for.”
Chris Degnan May 23, 2026 ▶ 27:08 Why Anthropic Are Causing a Comp Crisis & Why You’d Never Hire From Salesforce or ServiceNow · 20VC with Harry Stebbings
20VC Opinion
Peets: Wiz Built World-Class Sales Org Under Dolly Rogic
“Wiz had a world-class sales organization under Dolly Rogic.”
Chad Peets May 23, 2026 ▶ 1:15:38 Why Anthropic Are Causing a Comp Crisis & Why You’d Never Hire From Salesforce or ServiceNow · 20VC with Harry Stebbings
20VC Prediction Held up
Lemkin: A $100 billion startup exit will happen within a year
“The big exits will solve it, right? The whizzes and the, I mean, we thought whizz was big. Now we have cursor. Now I'm going to win the bet of a hundred billion dollar exit in the next year.”
Jason Lemkin Apr 30, 2026 ▶ 1:05:12 Anthropic Raises $45B but Falls Short on Compute & Thoma Bravo Hand Back Medallia Keys to Creditors · 20VC with Harry Stebbings
20VC Prediction Open · timeframe Mar 2031
Raanan: Within five years, a startup will make Wiz's growth look slow
“I'm, Confident that five years from now, I, I'll be able to show you, I'll be able to demonstrate another team that, you know, showing that actually wheeze was a slog and they can move much faster and they've done whatever it is.”
Gili Raanan Mar 28, 2026 ▶ 31:06 Why Margins Don't Matter for Early-Stage Startups | Gili Raanan · 20VC with Harry Stebbings
20VC Disclosure
Raanan: I regret selling every single secondary share in Wiz early
“Look, it's not a secret that, you know, we at Cyberstarts we have sold secondary shares at companies like Weez early on. By the way, I regret, I sold every single share at Weez. I regret it because, you know, if I sold it right now, I would make I would, Show …”
Gili Raanan Mar 28, 2026 ▶ 41:15 Why Margins Don't Matter for Early-Stage Startups | Gili Raanan · 20VC with Harry Stebbings
SOURCERY Disclosure
Raanan: Wiz raised a $20M seed syndicate at a $66M post-money valuation
“The company I was the seed investor for that company together with Doug Leone from Sequoia and Sherdul Shah from Index Ventures. And together we created a syndicate of twenty million dollars that Value the company at around, I think the number was sixty six mi…”
Gilly Raanan Mar 11, 2026 ▶ 1:15:07 Wiz: $6M Seed → $32B Exit | Inside the Biggest Cybersecurity Deal Ever · Sourcery with Molly O'Shea
SOURCERY Insight
Raanan: Wiz compressed sales cycles because all four buyer personas were the CISO
“For every product that you sell there are Four personas that you need to care about. The person who has the pain, the person that has the authority to buy solution like you're selling, the person that is the user that actually uses the product day to day, and …”
Gilly Raanan Mar 11, 2026 ▶ 1:18:04 Wiz: $6M Seed → $32B Exit | Inside the Biggest Cybersecurity Deal Ever · Sourcery with Molly O'Shea
SOURCERY Assertion Contradicted
Raanan: Wiz scaled quarterly sales from $1M to $24M in year one
“The first four quarters, if I'm Remembering correctly, they sold a million dollar, and then two million dollars, and then eight million dollars in the third quarter, and then twenty four million dollars in the fourth quarter.”
Gilly Raanan Mar 11, 2026 ▶ 1:20:18 Wiz: $6M Seed → $32B Exit | Inside the Biggest Cybersecurity Deal Ever · Sourcery with Molly O'Shea
20VC Assertion Not checkable as stated
CMO Raz Herzberg claims she has never lost a deal at Wiz
“I've never lost a deal.”
Raz Herzberg Dec 12, 2025 ▶ 5:01 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Wiz delivers enterprise security value within 15 minutes of deployment
“We always believed that time to value is value, and so the way Wiz works is very fast, meaning you connect this to your environment, and it's an enterprise security product, so those things are expected to take months and months and months for deployments and …”
Raz Herzberg Dec 12, 2025 ▶ 6:07 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Wiz leadership personally handled every major deal during its first two years
“Then, you know, the first two years of Wiz, I think every huge customer or something, either myself was on it or in on our, Co-founder and VP of product was on it, or AMI or CTO was on it”
Raz Herzberg Dec 12, 2025 ▶ 7:58 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Disclosure
Wiz CMO Raz Herzberg had zero marketing experience before taking the role
“My only marketing ever role has been as part of Wiz.”
Raz Herzberg Dec 12, 2025 ▶ 9:57 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Wiz's Wizard of Oz-themed RSA booth generated 4x more leads
“And we have the same size of space and place at that conference every year. And it brought in like four X more leads”
Raz Herzberg Dec 12, 2025 ▶ 14:13 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Supported
Wiz was originally named Beyond Networks and focused on network security
“Wiz was actually called at the beginning Beyond Networks, and we would talk to CISO security teams, and we would kind of pitch them on this Network idea.”
Raz Herzberg Dec 12, 2025 ▶ 16:28 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Disclosure
Wiz invests heavily in unquantifiable brand efforts over pipeline metrics
“And we spend a lot of our efforts on those types of things, and I have no way of tying it back to a number. And I don't really care because I think that's what really matters.”
Raz Herzberg Dec 12, 2025 ▶ 18:46 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Insight
Humor connects with enterprise cybersecurity buyers better than fear
“Humor is something that naturally connects People more than fear.”
Raz Herzberg Dec 12, 2025 ▶ 21:20 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not publicly verifiable
Wiz landed a Fortune 10 company as its first paying customer
“Our first paying customer was a fortune 10 company.”
Raz Herzberg Dec 12, 2025 ▶ 25:02 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Wiz has never needed product refactoring due to its scale-first design
“That's a mindset that, from the early days of Twiz, made us build everything in a sense, in a way that, you know, we've never had to refactor things. We've built for the scale we have today.”
Raz Herzberg Dec 12, 2025 ▶ 29:04 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC What-if
Wiz should have expanded into adjacent product areas sooner
“If we went backwards, it would have been more clear to me that we should have said, oh yeah, we're going to expand there. But we still really weren't sure we were. So I think those are places where, in retrospect, we could have been more open.”
Raz Herzberg Dec 12, 2025 ▶ 34:16 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Most Wiz platform logins come from developers, not security teams
“And so most of our logins are from development teams.”
Raz Herzberg Dec 12, 2025 ▶ 36:47 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Disclosure
Early Wiz enterprise deals included unlimited usage terms still honored today
“I made the worst deals in the universe. It's like, to this day, there are salespeople in Liz that hate me because some big customer has, like, A terrible, unlimited thing I gave them in the early days, because it's not about trying to win on the revenue from t…”
Raz Herzberg Dec 12, 2025 ▶ 38:23 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Disclosure
Wiz CEO Asaf Rappaport was intentionally generous with employee and investor equity
“I always remember his true approach of being generous with everything, being generous with the equity he gives employees, being generous with the equity he gives investors, and it's because he believed from the get-go he's going to build a big pie, and if it's…”
Raz Herzberg Dec 12, 2025 ▶ 45:16 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Partly supported
The Wiz founding executive team has worked together for roughly 20 years
“All of them founded another company and sold that company and then worked together for six more years. They've been working together for like 20 years.”
Raz Herzberg Dec 12, 2025 ▶ 46:14 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Wiz co-founder and VP of Engineering Roy Reznik still writes code
“To this day, Roy, our co-founder and VP of engineering, writes code.”
Raz Herzberg Dec 12, 2025 ▶ 51:30 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Wiz operates without middle management layers or long strategy documents
“There's no managers for managers. There's no long documents.”
Raz Herzberg Dec 12, 2025 ▶ 51:46 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Insight
Hypergrowth startup employees must evolve their roles every three to four months
“If you wake up today and what you do in your day is exactly or very similar to what you were doing three months ago or four months ago, you're definitely not doing the right thing. It doesn't add up.”
Raz Herzberg Dec 12, 2025 ▶ 52:09 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not publicly verifiable
Wiz is the security provider for most leading AI frontier labs
“TodayWiz is the security solution for most of the frontier labs.”
Raz Herzberg Dec 12, 2025 ▶ 1:07:10 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Prediction Open · timeframe Dec 2028
Wiz's marketing team stopped growing headcount because AI 50x'd designer output
“I don't need to grow anymore in people. Cause like what the designer can do now, one designer can do 10 X more output, if not 50 X more output.”
Raz Herzberg Dec 12, 2025 ▶ 1:07:51 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Assertion Not checkable as stated
Wiz built an internal AI sales bot used daily by every salesperson
“Marilyn is our internal go to market chat bot, and it's a multi-agent system I'built with one engineer. I've never had something I've built that had like a better ratio of impact to effort. So this is like me and one engineer as like a part-time thing for him.…”
Raz Herzberg Dec 12, 2025 ▶ 1:08:23 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
20VC Disclosure
Wiz saved millions by building internal AI tools instead of buying SaaS
“I definitely think that we've been able to save ourselves a lot of SaaS requests that asked us for millions of dollars, and I can give you names of specific products after, and just build it internally.”
Raz Herzberg Dec 12, 2025 ▶ 1:12:41 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
SOURCERY Assertion Not checkable as stated
Clark: 50% of Wiz's users in 2022 were developers, not security staff
“50% of Wiz's users at the time were software developers, not security people.”
Philip Clark Nov 24, 2025 ▶ 12:23 Inside Thrive Capital: Investing in OpenAI, Wiz, Cursor, Nudge, Physical Intelligence · Sourcery with Molly O'Shea
SOURCERY Assertion Not checkable as stated
Clark: Wiz had churned only one customer before Thrive's round
“I think they'd almost never, they turned one customer in the course of all the time between when they started the company and when we were looking at this round.”
Philip Clark Nov 24, 2025 ▶ 15:19 Inside Thrive Capital: Investing in OpenAI, Wiz, Cursor, Nudge, Physical Intelligence · Sourcery with Molly O'Shea
SOURCERY Assertion Not checkable as stated
Clark: Wiz closed six-figure enterprise deals in weeks or months
“And so Wiz was Closing on these like very healthy six figure deals in a matter of weeks or months, which was just unprecedented. You know, normally you have small deals and fast cycles. You can have big deals and slow cycles, which had more or less figured out…”
Philip Clark Nov 24, 2025 ▶ 16:18 Inside Thrive Capital: Investing in OpenAI, Wiz, Cursor, Nudge, Physical Intelligence · Sourcery with Molly O'Shea
20VC Assertion Not checkable as stated
Wiz Is the Only Startup to Successfully Launch Enterprise-First
“Wiz is the only one I've seen do it successfully, where they started in the enterprise.”
Chad Peets Nov 7, 2025 ▶ 52:51 20Sales: Why You Need a CRO Pre-Product | Why Remote Sales Teams Do Not Work | How Snowflake Built a Sales Machine with Chad Peets
BIG TECHNOLOGY Assertion Supported
Kantrowitz: Google acquired Wiz for $32 billion, its largest deal ever
“I think it's probably the reason why Wiz was acquired by Google for like thirty two billion dollars which is Google's biggest acquisition ever.”
Alex Kantrowitz Oct 29, 2025 ▶ 27:49 AI Agents: Hype or Hope
TBPN Assertion Contradicted
Benioff claims Salesforce sold cybersecurity company Wiz to Google
“You know, we just sold a company to Google, which is Wiz, the security company.”
Marc Benioff Oct 17, 2025 ▶ 11:47 Marc Benioff on AI Agents' Biggest Problem
Wiz leveraged rapid fundraising and rising valuations as a brand-building tool
“One is they used their fundraising as a brand tool, which is, you know, it has its pros and cons, but they kept raising Many, many different rounds kept raising their valuation, and that's a very dangerous game, by the way, but for them, they were able to pull…”
Dean Sysman Oct 16, 2025 ▶ 18:51 They failed every POC—then grew their cybersecurity platform to $100M ARR in 5 years. | Dean Sysm... · PMF Show
Near-immediate time to value drove viral adoption for Wiz and Axonius
“And then they asked him, well, why? And he said with both of them, that time to value was almost immediate. I had spent very little effort to see an immense amount of value. So I think that was the key factor for them and for us as well.”
Dean Sysman Oct 16, 2025 ▶ 19:57 They failed every POC—then grew their cybersecurity platform to $100M ARR in 5 years. | Dean Sysm... · PMF Show
20VC Opinion
Chris Degnan: MongoDB and Wiz built world-class sales organizations
“Yeah, I look at companies like MongoDB, companies like Wiz, or, you know, Dolly Rogic, you know, or Cedric Pesh. Those guys built world-class sales organizations. They developed those people. There's grind in a lot of those young people that they've developed.…”
Chris Degnan Oct 10, 2025 ▶ 27:51 20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
Costica: Vulnerability research is the primary bottleneck in cybersecurity
“The ability to research and find vulnerabilities, this is kind of the bottleneck of the security space, ok? Because vulnerabilities are what allow threat actors to move from, you know, lower trust to higher trust environments”
Yinon Costica Sep 23, 2025 ▶ 30:56 Is Generative AI a Cybersecurity Disaster Waiting to Happen? — With Yinon Costica
BIG TECHNOLOGY Assertion Partly supported
Costica: Almost 10% of organizations adopted DeepSeek within one week
“Within a week, almost 10% of organizations were using DeepSeq.”
Yinon Costica Sep 23, 2025 ▶ 41:25 Is Generative AI a Cybersecurity Disaster Waiting to Happen? — With Yinon Costica
Costica: DeepSeek's database leak was a typical cloud exposure, not an exotic exploit
“It was a very, ah, what I would say, typical exposure that exposed a lot of sensitive data, but yet, ah, if we look historically, there were similar incidents, for instance, with Microsoft releasing a token that had access to sensitive data in, you know, a buc…”
Yinon Costica Sep 23, 2025 ▶ 44:22 Is Generative AI a Cybersecurity Disaster Waiting to Happen? — With Yinon Costica
BIG TECHNOLOGY Assertion Not checkable as stated
Costica: Hackers are actively using AI voice spoofing in live cyberattacks
“That's happening. That's happening. We've seen live cases.”
Yinon Costica Sep 23, 2025 ▶ 58:28 Is Generative AI a Cybersecurity Disaster Waiting to Happen? — With Yinon Costica
Horing: Combining high ASP with rapid time-to-value is exceptionally rare in software
“It's rare, like to get the time to value and the ASP is really rare.”
Jeff Horing Sep 16, 2025 ▶ 18:49 5 Ingredients for the Perfect Investment | Jeff Horing Interview · Invest Like The Best
Horing: Insight Partners backed Wiz at zero revenue
“Whiz we backed when it had zero revenue, so it's a big price, but you know, we loved everything we saw, including team.”
Jeff Horing Sep 16, 2025 ▶ 55:13 5 Ingredients for the Perfect Investment | Jeff Horing Interview · Invest Like The Best
20VC Assertion Partly supported
Index Ventures Is the Largest Shareholder in Figma, Dream Games, and Wiz
“Largest shareholder in Figma, largest shareholder in Dream Games, largest shareholder in Wiz you know, second largest shareholder in Scale.ai, Revolut.”
Miles Dieffenbach Aug 4, 2025 ▶ 42:45 Miles Dieffenbach: Inside Carnegie Mellon’s $4BN Endowment & The Math Behind DPI, TVPI, Illiquidity · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Wiz's $30B Outcome Returned Only One-Third of Insight's Fund
“Wiz, which was obviously a, you know, 30, thirty one billion dollar outcome, you know, the GDP of the country. And it returned a third of Insight's fund.”
Harry Stebbings Aug 4, 2025 ▶ 46:27 Miles Dieffenbach: Inside Carnegie Mellon’s $4BN Endowment & The Math Behind DPI, TVPI, Illiquidity · 20VC with Harry Stebbings
20VC Prediction Held up
Wiz Deal Approval Will Trigger a Big Tech Acquisition Spree
“I think if Wiz gets approved, I think Every other large Mac seven company is going to see a green light in regards to making big, splashy acquisitions again, which is a good thing.”
Miles Dieffenbach Aug 4, 2025 ▶ 1:11:43 Miles Dieffenbach: Inside Carnegie Mellon’s $4BN Endowment & The Math Behind DPI, TVPI, Illiquidity · 20VC with Harry Stebbings
20VC Assertion Partly supported
Wiz Acquisition Features the Largest M&A Breakup Fee Ever
“You look at the Wiz deal, There's a 10% breakup fee there. Largest breakup fee ever for an M&A transaction.”
Miles Dieffenbach Aug 4, 2025 ▶ 1:12:53 Miles Dieffenbach: Inside Carnegie Mellon’s $4BN Endowment & The Math Behind DPI, TVPI, Illiquidity · 20VC with Harry Stebbings
SAASTR Assertion Supported
Lemkin: Wiz scaled from $1M to $100M ARR in under 20 months
“I mean, but in general, I think it did like one to a hundred in 18 months or 20 months or something like that.”
Jason Lemkin Jul 16, 2025 ▶ 4:51 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Disclosure
Herzberg: Early Wiz marketing prioritized brand awareness over pipeline generation
“I was not focused on building pipeline because I did not even know I was supposed to be focused on that. I was just like thinking in terms of how do I solve this problem as fast as I can?”
Raaz Herzberg Jul 16, 2025 ▶ 6:25 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Insight
Herzberg: Fear-based marketing fails with technical cybersecurity practitioners
“Security products. Typically were like black and red type of thing that really most of the marketing was done on like scaring people. Hey, I will help you prevent this bad thing from happening. And as an actual technical practitioner, first of all, it's never …”
Raaz Herzberg Jul 16, 2025 ▶ 7:50 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Insight
Herzberg: Non-users will not read blog posts about new product features
“Even as, you know, like, even I like Instagram, right? I'm never going to read a blog about the new Instagram feature. So why would somebody who does not use my product read the blog about my features, right?”
Raaz Herzberg Jul 16, 2025 ▶ 9:33 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Disclosure
Herzberg: Gamified CTF challenges drive strong marketing traction for Wiz
“One of the things we, that works really well for us right now is Really releasing they're called CTFs in the cybersecurity world, but releasing really complex challenges that teach people how to do security hands-on. Like, you can think of them almost like web…”
Raaz Herzberg Jul 16, 2025 ▶ 10:51 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Disclosure
Herzberg: Wiz moved its field marketing organization to report to sales
“Today, in Wiz, the marketing team is actually structured untraditionally. So, like, about a year ago, I actually split the marketing org so that the field marketing org is under the sales org. Because to me, it's so attached to regional and to sales, and it's …”
Raaz Herzberg Jul 16, 2025 ▶ 12:57 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Disclosure
Herzberg: Wiz marketing team must show AI use in quarterly reviews
“Every person has to say like, what am I doing with AI and show cool things to the team. And we've been doing that for at least over a year.”
Raaz Herzberg Jul 16, 2025 ▶ 22:22 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Disclosure
Herzberg: Wiz deployed an internal GPT company-wide to enforce technical tone
“Now I built, like, a super easy GPT that we call, like, the whiz spell checker that is used not by marketing. It's used by every single person in the organization. What it does is it makes sure that it's, like, according to our brand and tone of voice.”
Raaz Herzberg Jul 16, 2025 ▶ 25:01 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Insight
Herzberg: Marketing and pipeline metrics must grow over 20% quarter-over-quarter
“I look at the number and I want it to grow exponentially, meaning you have to go over 20% quarter by quarter. I want to see, like, you know, touch points and attribution and pipeline. Oh my God, there's so many ways to measure it. I just want it to grow expone…”
Raaz Herzberg Jul 16, 2025 ▶ 31:11 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
SAASTR Insight
Herzberg: Wiz markets to end users over executive buyers
“No, see those are one part of it, but at the end of the day, my best friends are the users. They're the ones that at the end of the day have to love the product, have to use it, have to talk about it in their communities. So absolutely. It's not just, we don't…”
Raaz Herzberg Jul 16, 2025 ▶ 36:35 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg

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