Herzberg: Marketing and pipeline metrics must grow over 20% quarter-over-quarter
Raaz Herzberg · Marketing in the Age of AI with Wiz's CMO Raaz Herzberg · Jul 16, 2025 · at 31:11
Raaz Herzberg, CMO of cloud security company Wiz, explains how she evaluates top-of-funnel brand awareness and pipeline attribution metrics.
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“I look at the number and I want it to grow exponentially, meaning you have to go over 20% quarter by quarter. I want to see, like, you know, touch points and attribution and pipeline. Oh my God, there's so many ways to measure it. I just want it to grow exponentially, really. Every time you have a new sales leader, you measure it differently. Whatever it is, I want it to grow 20% quarter by quarter. I just want it not linear.”
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