Herzberg: Non-users will not read blog posts about new product features
Raaz Herzberg · Marketing in the Age of AI with Wiz's CMO Raaz Herzberg · Jul 16, 2025 · at 9:33
Wiz CMO Raaz Herzberg discusses why marketing teams should avoid focusing content on self-serving product feature announcements.
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“Even as, you know, like, even I like Instagram, right? I'm never going to read a blog about the new Instagram feature. So why would somebody who does not use my product read the blog about my features, right?”
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