Herzberg: Gamified CTF challenges drive strong marketing traction for Wiz
Raaz Herzberg · Marketing in the Age of AI with Wiz's CMO Raaz Herzberg · Jul 16, 2025 · at 10:51
Wiz CMO Raaz Herzberg discusses effective B2B marketing strategies for reaching technical cybersecurity practitioners amid AI-generated content noise.
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“One of the things we, that works really well for us right now is Really releasing they're called CTFs in the cybersecurity world, but releasing really complex challenges that teach people how to do security hands-on. Like, you can think of them almost like websites that are like security riddles, teaching you cybersecurity, but making it fun and engaging and gamifying it.”
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