Subscription Model

topic on 10 shows · 14 statements across 14 episodes

Startups For the Rest of Us We Live to Build David Senra the Neon Show A Product Market Fit Show Top Founders the a16z Podcast Big Technology TBPN 20VC

14 statements about Subscription Model, every show

Creators should start with one-time pricing before moving to recurring subscriptions
“And for most creators, then what I think is better is to start with a one-time price, get really everything like dialed in and optimized and then decide like, okay, is this right to move into a subscription model in the future?”
Brian McCanulty Sep 1, 2026 ▶ 19:10 Nobody Wakes Up Excited to Use Software - So He Built This Instead
Söderström: Subscriptions align with user value while ad models maximize time spent
“What you pay for when you vote with your wallet every month, you're not going to pay for your engagement or time spent. You're going to pay for the value you feel, right? If you feel that this was time well spent, if you feel that this was high value, you're g…”
Gustav Söderström Jun 7, 2026 ▶ 32:50 The Company Apple Couldn't Kill | Spotify Co-CEO Gustav Söderström
NEON SHOW Insight
Krishnan: Upfront subscription fees drive purchase frequency through sunk-cost psychology
“It created a subscription thing. It created loyalty. It played on the psychology of people because you have paid some money up front. You want to do Paisa Vasun. It created stickiness. You want to recover the subscription so you'll order more. Because you orde…”
Ganesh Krishnan Apr 17, 2025 ▶ 8:31 #1 Reason Why Most Startups Fail - "They Don't Have A Business Model"
TBPN Insight
Advertising Outperforms Subscriptions for Platforms via Price Discrimination
“Ads are just much better at price discrimination. And so if you have a billionaire in your audience and you also have a college kid in your audience and you're charging 10 dollars a month, they both pay 10 dollars a month. But if you're doing an ad based model…”
John Coogan Nov 6, 2024 ▶ 28:27 Trump's Secret Career (ep7)
Brauer: Subscription pricing keeps youth fintech from nudging unnecessary card spending
“Subscription- Would allow us to do right by customers, meaning that if we're, if the parent is paying us a fee, we could continue to invest in the product, but that we never have to nudge and drive a child to spend more than they should to get more interchange…”
Dean Brauer Oct 7, 2024 ▶ 31:29 He grew to 2M customers & exited—in one of the biggest fintech exits ever. · PMF Show
Walling: Subscription pausing signals high churn and undermines recurring revenue
“My thoughts on pausing are that I wouldn't start a business that allowed pausing. That just means it's really a high churn business. It is a business that probably shouldn't be a subscription in reality, and you're forcing it into the subscription model, and t…”
Rob Walling Oct 17, 2023 ▶ 25:24 Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-l...
20VC Assertion Partly supported
Netflix doubled annually for five years after switching to a subscription model
“And then eventually we found product market fit as a subscription model, as it turned out, not as an a la carte business. And once we stumbled into the subscription model, the business literally started doubling each year. And for gosh, five or six years, it j…”
Barry McCarthy Dec 20, 2022 ▶ 3:27 Barry McCarthy: From Netflix CFO to Peloton CEO; How Netflix Beat Blockbuster | 20VC #962 · 20VC with Harry Stebbings
TOP FOUNDERS Assertion Supported
Auto OEMs and dealerships are attempting to adopt subscription models
“More of the OEMs, they're trying to get into the subscription model. The car dealerships are trying to get into a subscription model.”
Giovanni Smith Jun 26, 2022 ▶ 9:26 They want to rent out your luxurious car using software, hit first $24k in ARR
Ramaswamy: Dominant incumbents are historically disrupted by subscription models
“If you look at previous cases of what has disrupted them, it is typically a subscription play.”
Sridhar Ramaswamy May 6, 2021 ▶ 6:09 Why Ex-Google Ads Boss Sridhar Ramaswamy is Building An Ads-Free Search Engine
a16z Insight
Chan: Upfront subscriptions are a flawed business model for EdTech
“For this category, I don't think subscription is necessarily the best model. Because for me to sign up for a subscription, I have to think I'm going to take more than one class, right? I mean, why not instead let me pay per course, and for other courses, if yo…”
Connie Chan Feb 2, 2019 ▶ 29:26 What's Next for Education Startups in 2019 (Part II)
a16z Prediction Not checkable as stated
Chan: Consumers will eventually reject flat-rate subscription models
“And on the subscription side, I believe one day consumers will wonder why they have to keep paying for a buffet when they know exactly what they want to buy.”
Connie Chan Dec 5, 2018 ▶ 3:08 When Advertising Isn't Enough
Converting legacy software to SaaS requires enormous balance sheet cash
“So one of the things you need to realize everybody does is as they, as you go through a license and maintenance company and you convert it over to you know, SAS and subscription. You need an enormous amount of cash on your balance sheet. And your revenue looks…”
John Oechsle Aug 27, 2018 ▶ 13:37 1129 He Bought $70m Of ARR w/ Other Peoples Money, Kept 60%+ Equity for Common
Karnjanaprakorn: Subscription models with the biggest content libraries win digital media
“If you think about publishing, you think about entertainment, think about music, all of those businesses on their internet, you know, they all fell to subscription models that had the biggest libraries. And those are the ones that usually win over time.”
Michael Karnjanaprakorn Mar 6, 2018 ▶ 12:33 955 How Skillshare Doubles YoY to $30m+ With Huge Content Library
20VC Insight
Subscription Media Scales on Product Value, Not Sales Capacity
“It's also insanely scalable, right? That doesn't tap out at how, you know, many business development deals you can cut or how many ad packages you can sell, right? It taps out based on the inherent value of the product.”
Jessica Lessin May 27, 2016 ▶ 16:43 20VC: The Information's Jessica Lessin on The Future For Online Journalism & The Benefits Of A Subscription Based Business Model

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