Creators should start with one-time pricing before moving to recurring subscriptions
“And for most creators, then what I think is better is to start with a one-time price, get really everything like dialed in and optimized and then decide like, okay, is this right to move into a subscription model in the future?”
Söderström: Subscriptions align with user value while ad models maximize time spent
“What you pay for when you vote with your wallet every month, you're not going to pay for your engagement or time spent. You're going to pay for the value you feel, right? If you feel that this was time well spent, if you feel that this was high value, you're g…”
Krishnan: Upfront subscription fees drive purchase frequency through sunk-cost psychology
“It created a subscription thing. It created loyalty. It played on the psychology of people because you have paid some money up front. You want to do Paisa Vasun. It created stickiness. You want to recover the subscription so you'll order more. Because you orde…”
Advertising Outperforms Subscriptions for Platforms via Price Discrimination
“Ads are just much better at price discrimination. And so if you have a billionaire in your audience and you also have a college kid in your audience and you're charging 10 dollars a month, they both pay 10 dollars a month. But if you're doing an ad based model…”
Brauer: Subscription pricing keeps youth fintech from nudging unnecessary card spending
“Subscription- Would allow us to do right by customers, meaning that if we're, if the parent is paying us a fee, we could continue to invest in the product, but that we never have to nudge and drive a child to spend more than they should to get more interchange…”
Walling: Subscription pausing signals high churn and undermines recurring revenue
“My thoughts on pausing are that I wouldn't start a business that allowed pausing. That just means it's really a high churn business. It is a business that probably shouldn't be a subscription in reality, and you're forcing it into the subscription model, and t…”
Netflix doubled annually for five years after switching to a subscription model
“And then eventually we found product market fit as a subscription model, as it turned out, not as an a la carte business. And once we stumbled into the subscription model, the business literally started doubling each year. And for gosh, five or six years, it j…”
Auto OEMs and dealerships are attempting to adopt subscription models
“More of the OEMs, they're trying to get into the subscription model. The car dealerships are trying to get into a subscription model.”
Ramaswamy: Dominant incumbents are historically disrupted by subscription models
“If you look at previous cases of what has disrupted them, it is typically a subscription play.”
Chan: Upfront subscriptions are a flawed business model for EdTech
“For this category, I don't think subscription is necessarily the best model. Because for me to sign up for a subscription, I have to think I'm going to take more than one class, right? I mean, why not instead let me pay per course, and for other courses, if yo…”
Chan: Consumers will eventually reject flat-rate subscription models
“And on the subscription side, I believe one day consumers will wonder why they have to keep paying for a buffet when they know exactly what they want to buy.”
Converting legacy software to SaaS requires enormous balance sheet cash
“So one of the things you need to realize everybody does is as they, as you go through a license and maintenance company and you convert it over to you know, SAS and subscription. You need an enormous amount of cash on your balance sheet. And your revenue looks…”
Karnjanaprakorn: Subscription models with the biggest content libraries win digital media
“If you think about publishing, you think about entertainment, think about music, all of those businesses on their internet, you know, they all fell to subscription models that had the biggest libraries. And those are the ones that usually win over time.”
Subscription Media Scales on Product Value, Not Sales Capacity
“It's also insanely scalable, right? That doesn't tap out at how, you know, many business development deals you can cut or how many ad packages you can sell, right? It taps out based on the inherent value of the product.”