Brauer: Subscription pricing keeps youth fintech from nudging unnecessary card spending
Dean Brauer · He grew to 2M customers & exited—in one of the biggest fintech exits ever. · PMF Show · Oct 7, 2024 · at 31:29
Dean Brauer, co-founder of GoHenry, discusses why the children's financial app chose a subscription model over an interchange-fee model.
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“Subscription- Would allow us to do right by customers, meaning that if we're, if the parent is paying us a fee, we could continue to invest in the product, but that we never have to nudge and drive a child to spend more than they should to get more interchange on our card spend.”
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