Brauer: True willingness to pay is only proven by live conversions
Dean Brauer · He grew to 2M customers & exited—in one of the biggest fintech exits ever. · PMF Show · Oct 7, 2024 · at 14:07
Dean Brauer, co-founder of GoHenry, discusses the limitations of theoretical pricing research and focus groups compared to real-world customer billing.
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“Willingness to pay ultimately comes down to And is best seen in, like, launching something, looking at your conversion rates and looking at your billing rates, you know, and the true willingness to pay, because that's where rubber hits the road.”
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