subscription model
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Apr 17, 2025 by Ganesh Krishnan · across every show →
Everything said about subscription model, oldest first
Apr 17, 2025 positive
Krishnan: Upfront subscription fees drive purchase frequency through sunk-cost psychology
“It created a subscription thing. It created loyalty. It played on the psychology of people because you have paid some money up front. You want to do Paisa Vasun. It created stickiness. You want to recover the subscription so you'll order more. Because you orde…”