Lee: At Opendoor, every pricing outlier wiped out 30 transactions' margins
“When I worked at Opendoor, I worked on pricing models, like every outlier wiped out the margins of 30.”
Friedberg: SaaS will transition from per-seat to value-based pricing
“I think that a lot of what we call SaaS today, and a lot of what we call software today will start to get priced on a value based pricing model, instead of a per seat pricing model.”
Wu: Taking 18 months to adjust SaaS pricing will leave companies outmoded
“And so if you're the one sitting there, startups on the one hand are kind of like Cannibalizing or rewriting your market, and you're sitting on a pricing change that you're gonna sit, and you're gonna do a nine month case study, and then roll it out after six …”
Roeder: Bootstrapped startups lack the volume to test pricing models
“One of just the hard things about being a bootstrap business is you just, you don't have enough volume to test something like pricing model. Like, your pricing model usually means a completely different backend, right? Testing something, you know, usage versus…”
Holm: Pricing model shifts create friction that must be offset by volume
“Every single time it's a trade off, right? Because whatever you change to, it has no linear correlation to the old model. So there are always going to be some winners and losers in this. The winner's going to take their wins. They're not going to give you the …”
Kellogg: Startups Should Copy Standard Pricing Models Unless Disrupting
“Unless your business plan is predicated on price model disruption, do what everybody else does.”
Isenberg: Pricing model innovation becomes critical as products commoditize
“People think a lot about innovation on product. Like, how do I innovate the product? And I think now we're getting to the point where people are saying, OK, products are basically commoditized. Now people are thinking, how do I innovate on marketing? Great. Bu…”
Adams: Intercom Compounded Pricing Mistakes Out of Risk Aversion
“The biggest mistake was we could, a lot of mistakes compounded. And this is an area where I do, I think we were risk averse. We ended up, we've ended up with too many pricing models. We've built on top of old, you know, compounded mistakes.”
Adams: SaaS Companies Must Resist Adding Pricing Tiers and Add-Ons
“The number one thing I would say is keep it simple. It's simple. It's so tempting to like with us, for example, like a lot of SaaS products, you know, have add-ons... With products, tiers, add ons, tiering in the add on. You know, people can't understand their…”
monday.com Considers Adding Consumption-Based Billing to Its Seat Model
“One thing we think about is maybe we should have, like, a mixed model, you know, both seats and consumption to an extent, so that's another thing that we're thinking about”
How a business charges is far more important than the price
“We usually say how you charge is way more important than how much you charge.”
Britech Prices by Use Cases and Portfolios Instead of Per Seat
“We are not a drive it by number of users or seats. We are drive it by number of use cases. And number of portfolios, investment portfolios, our clients control with our technology.”
Von Krogh-Martinsen: Every SaaS pricing model is always wrong for someone
“There's one thing I learned about price models and that's no matter what you do with it, it's always wrong for someone.”
Brightpearl's AOV nearly tripled after shifting from per-user to GMV-based pricing
“The monetization strategy was based on, it was a per user based license structure when I joined. And we moved it to a GMV number of orders, whichever is higher, because we obviously do retail and wholesale. And we did that in January, 2017, and we saw our aver…”
Ginzberg: Simple pricing accelerates customer expansion by reducing decision friction
“There's something about the simplicity of our model that is, is very unique, you know, because eventually, you know simple pricing model goes a long way. And when you try to add accesses and criterias and other stuff, it makes things more complex and makes you…”