Ginzberg: Simple pricing accelerates customer expansion by reducing decision friction
Dror Ginzberg · 1183 Why 200 Enterprise Clients Pay Him $10m+ to Scale Video Production · Oct 20, 2018 · at 16:38
Dror Ginzberg, co-founder and CEO of WatchIt, discusses SaaS pricing design and why WatchIt bills strictly on video volume rather than multi-axis criteria like seat count.
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“There's something about the simplicity of our model that is, is very unique, you know, because eventually, you know simple pricing model goes a long way. And when you try to add accesses and criterias and other stuff, it makes things more complex and makes your clients think more when they want to expand or when they want to make a decision. So, Some of the simplicity hides a lot of complexity behind it. Again, assuming the math works, right? Like the math has to work at the end of the day. But if it does, the simplicity goes a long way.”
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