PR Firm

“I find that PR firms can be really awesome, but you have to have somebody, you have to have somebody at that firm who is your champion. Who adores you, who believes in you, who wants to push it forward. Otherwise it falls flat and you just, you kind of go nowh…”

“There's still a lot of people out there that put like PR firms on retainer, but the PR people aren't sharp enough to actually execute that.”

“When we do this for, you know, large consulting firms or ad agencies, PR firms, whatever, you know, they are so focused on trying to show value in the kind of like the one to two quarter range that they only capture about five percent. Of the total value. They…”

“That was our single biggest expense before we launched.”

“We're kind of in that hundred million ARR category, and we don't have a PR firm still”

“I get 50 PR firms a week in my inbox at least. They are generally crap, and I actually just 99% dislike PR firms.”

“Even if you get a cheap PR fund, they'll still be, at best, three, four grand a month, at best. You can hire a 23, 24 year old who's hungry as hell, chasing journalists on Twitter DM, 24 hours a day for the same amount.”

“And I think post COVID, especially in the media relations space, it's been tough to get back into the swing of how it used to be. And remembering that editors are at home, you know, they're not at their desks. They're getting all sorts of packages from PR firm…”

“When you found a company, you hire a PR firm, they sit down with you and like, all right, like let's make an origin story. Where were you when you thought of this? Was there a napkin? Did you go to a garage? Whose garage was it? You know, and they weave this b…”

“You don't kill a real story when it's bad, and it's real. But what you can do is add context around it, neutralize it, negotiate with a reporter.”

“The reality is just because you're hiring a PR firm or consultant doesn't mean that it's going to be less time. If you have a good PR firm, a good consultant, it should be more of your time.”

“PR firms are way too expensive. Typically you have to keep them on a monthly retainer, and, you know, most companies, even through Seed, Series A, they don't have the budget for that.”

“You shouldn't bother thinking about hiring a firm or someone in-house until you have more funding and so much inbound that the founders can't deal with it themselves.”

“Never outsource this to your head of marketing or PR firm. You, founders have to figure out what the message of the company is going to be. And once you set that, it kind of sticks. Very hard to change this once the press decides how they're going to talk abou…”

“I think the biggest PR hack you can do is to not hire a PR firm. Just pick three or four journalists that you develop really close relationships with, that like you, that understand you, that you get. And then you contact them yourself. They will cover every s…”

“We don't have a PR firm. We don't have a marketing person. Our marketing is every once in a while we lose our brains and put up a music video or write a book.”