Founders should not believe the fabricated origin stories their PR firms invent
Chris Cordell · #99 Kris Cordle: Releasing the Ego · Dec 22, 2020 · at 34:37
Former Slack executive Kris Cordle explains the risk of founders believing their own hype and media narratives.
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“When you found a company, you hire a PR firm, they sit down with you and like, all right, like let's make an origin story. Where were you when you thought of this? Was there a napkin? Did you go to a garage? Whose garage was it? You know, and they weave this beautiful story that, you know, gives you buzz, makes you interesting, memorable, but a lot of times, what percentage of it is completely accurate, and how great you are, or how you thought of this great idea, a lot of it is usually chance, and one person said this, and one person said this, and it kind of all came together, and you can't remember exactly how it happened, but if you put your self-worth into a That narrative that you've been repeating over and over again to, you know, reporters are on stage and been reading about yourself. In terms of like even hiring people, if you put your self-worth into that, then you're going to be sorely disappointed.”
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