PR firm

“I think the biggest PR hack you can do is to not hire a PR firm. Just pick three or four journalists that you develop really close relationships with, that like you, that understand you, that you get. And then you contact them yourself. They will cover every s…”

“Never outsource this to your head of marketing or PR firm. You, founders have to figure out what the message of the company is going to be. And once you set that, it kind of sticks. Very hard to change this once the press decides how they're going to talk abou…”

“You shouldn't bother thinking about hiring a firm or someone in-house until you have more funding and so much inbound that the founders can't deal with it themselves.”

“PR firms are way too expensive. Typically you have to keep them on a monthly retainer, and, you know, most companies, even through Seed, Series A, they don't have the budget for that.”