PR Agencies Fail Startups Unless An Internal Champion Truly Believes
Jeni Britton · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams · Mar 27, 2025 · at 38:15
Jeni Britton (founder of Jeni's Splendid Ice Creams) advises pet treat founder Callie Seher against hiring external PR agencies too early.
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“I find that PR firms can be really awesome, but you have to have somebody, you have to have somebody at that firm who is your champion. Who adores you, who believes in you, who wants to push it forward. Otherwise it falls flat and you just, you kind of go nowhere and it's very expensive.”
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