DTC Brands
topic on 8 shows · 14 statements across 12 episodes
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14 statements about DTC Brands, every show
Vaidya: Nobody Believed Indian D2C Brands Would Reach ₹1,000 Crores in 2021
“No one in twenty-twenty-one could foresee the scale that e-commerce would get, the growth that e-commerce would get, the ability for Indian brands to reach 1000 plus, like, we're only four years later or three years later from twenty-twenty-one. At that time, …”
Dunn: Investment capital is flowing to profitable wholesale brands, not DTC
“All the money is going into profitable wholesale led brands now, not into DTC brands.”
Meta contact called current climate for DTC brands a "bloodbath"
“The second point that I have is from our contact at Meta who described the current climate for DTC brands, at least the growth oriented ones as a quote unquote bloodbath.”
Conwell: Shuttering DTC removes the primary marketing tool for ingredient licensing
“The reason is the D to C side is just the marketing. So if you get rid of the DTC brand, you've now taken away your largest marketing tool for the industry.”
Pujji: At least three multi-billion-dollar DTC brands started with ED
“There's like at least three multi-billion dollar DTC brands started off erectile dysfunction.”
Sharma: Most early-stage DTC brands fail because nobody wants the product
“This happens a lot too with like brands that launch that you know, they have the hardest time going from zero to one, and it's not necessarily because they're doing anything super wrong, but it's like the idea just sucks. You know, like nobody wants adaptogen …”
Andy Dunn: DTC brands should scale into wholesale and raise under $20M
“And I feel like that's the new playbook in DTC is get the brand to scale in DTC. Open up wholesale relationships, thoughtfully, strategically, perhaps some brick and mortar, and raise less than twenty million dollars, certainly at the high end.”
Evans: DTC brands succeed or fail on margins, not websites
“And meanwhile, the DTC brands sink or swim based on Retailer margins and consumer product margins, not on having a website.”
Petersen: Flexport ships for 80% to 90% of top DTC brands
“We ship for probably 80 or 90% of the hot new DTC brands.”
Brown: Most DTC brands sell uninnovative products identical to existing shelf goods
“Most of them, basically what I'm saying, are not coming up with innovative products. The product is exactly the same as what we've been seeing on shelves for years.”
Evans: Most DTC Brands Will Fail Independently and Face Acquisition
“Clearly a whole bunch of these aren't going to work. A whole bunch of these are going to get aggregated up into Amazons and so on. A whole bunch of them will reach a point scaling point where they need to get bought by Sephora or Procter & Gamble or whoever it…”
Kaden: DTC brands should open physical stores only if customers demand it
“If customers are asking for in-person interaction and own retail, they should probably open physical stores. If they're not, they shouldn't.”
Brown: Celebrity backing takes a DTC brand from 0 to 2, not 2 to 10
“I mean, it takes you probably from zero to two. It puts you on the map. It gives you an early voice. It helps build a certain amount of traffic as a byproduct of you being someone that's searchable, that people care about, and that the press wants to write abo…”