Brown: Celebrity backing takes a DTC brand from 0 to 2, not 2 to 10
Nick Brown · 20VC: 3 Core Considerations When Investing In Physical Product Co's, Are We In A Direct-To-Consumer Bubble & Why Many Sub $100m Funds Are Moving Earlier and Earlier with Nick Brown, Managing Partner @ Imaginary · Aug 6, 2018 · at 23:10
Nick Brown, Managing Partner at Imaginary, discusses the limits of celebrity founders when scaling direct-to-consumer businesses.
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“I mean, it takes you probably from zero to two. It puts you on the map. It gives you an early voice. It helps build a certain amount of traffic as a byproduct of you being someone that's searchable, that people care about, and that the press wants to write about. But it doesn't get you from two to 10.”
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