Sharma: Most early-stage DTC brands fail because nobody wants the product
Nik Sharma · The Secret Strategies of Top DTC Brands with Nik Sharma · Apr 20, 2023 · at 2:56
DTC marketing operator Nik Sharma discusses why direct-to-consumer brands fail during the initial product launch phase.
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“This happens a lot too with like brands that launch that you know, they have the hardest time going from zero to one, and it's not necessarily because they're doing anything super wrong, but it's like the idea just sucks. You know, like nobody wants adaptogen infused hummus, for example, I'm just making this up, but like somebody is going to keep fighting for a year or two years Spending their whole life, you know, trying to make this thing within that two years, trying to make it a reality, but it's like, it's not even wanted by the market.”
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