Atrium

“The big challenge that they ran into was, you're essentially just building two different companies, right? You're building a law firm, And you're building a tech company, and it's already really hard to, like, build product engineering, do AI, scale sales, and…”

“The problem was Justin Kahn wasn't passionate about the legal field. He was starting Atrium largely because he wanted to be a higher status founder, and I really appreciate the fact that he's open about that, so he wanted to be in the pantheon with Patrick Col…”

“Most organizations really suck at measuring and managing by metric. I was pretty okay at it because I'm kind of a sales nerd, but most organizations are pretty poor at that. And most sales managers and sales leaders say, as we kind of like to joke, like don't …”

“Having instrumentation on the most leading indicator possible gives you eyes onto whether or not things are working or not. And you can make judgments because the worst possible situation is like, Nine months in, you're like, man, it's not working. It's like, …”

“So we actually have a written screen that we do with folks where it's just a Google doc that has like a dozen or so biographical questions that we allow people to answer. And you'd be shocked like the way that, how well it screens people like, you know, 50% of…”

“By doing that, I was able to pay off a 180 people and tell a bunch of people I'd lost millions of dollars, tens of millions of dollars, and be okay, and know like, oh, this is gonna pass, and I'm okay with it, and I mean, it sucks right now, it's, this experie…”

“We don't think that's going to work. What we think is going to work is sort of a humans combined with good technology, kind of like what compass is doing, what Atrium is doing.”

“I think I approached Atrium with a little bit too much of an investor attitude in the beginning, which was a little bit too much like hands off. Like I'm just going to build a team and the team is going to do everything without like really myself getting in th…”

“When you have nothing going for you, except for you're like willing to put in hard amount, you know, like long hours and a lot of blood, sweat, and tears Then you should focus on things that are like, where there's a lot of market risk, because ideas where the…”

“But for me personally, you know, where it's an execution risk business, I'm too rich to like, Fuck around with the like, you know, ok, I'm just going to do a seed round and like, and just like take a long time, right? Like for me, speed to market and execution…”

“And so we ended up going out and raising money for our seed round of, you know, over 90 different investors from all over Silicon Valley because I felt like it would be really good to have those investors on our side and recommending Atrium as a channel partne…”

“Adrian's also a prolific angel investor With the likes of WorkRamp, Atrium, Convoy, and many more in his incredible portfolio”