The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 34 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Cross-channel user-level conversion tracking is no longer possible
“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”
Trevor Testweed Feb 22, 2021 ▶ 6:53 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Assertion Supported
Lewis: 30% of prospective smart speaker buyers abstain over privacy
“The 30% of the people who are interested in buying a smart speaker have not done so because of privacy concerns.”
Michael Lewis Sep 26, 2020 ▶ 17:06 MyCroft Raises $5m to Ship Home Speaker Echo Competitor That Doesnt' Suck In Data
Assertion Supported
Prince: Cloudflare does not run on AWS, Azure, or Google Cloud
“So we're not running on top of AWS or on top of Azure or Google. We actually had to build the network out ourselves.”
Matthew Prince Mar 17, 2019 ▶ 5:05 1331 How CloudFlare Broke $100m in ARR Securing The Internet, No $2.5B Amazon Acquisition
Assertion Supported
Lee: ProsperWorks is the only CRM recommended by Google
“And, you know, to the point of the Google relationship, we are the only CRM that's actually recommended by Google.”
John Lee Nov 25, 2018 ▶ 7:26 1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars?
Assertion Supported
Google maintains search ranking neutrality between new and legacy domain extensions.
“Google will say that, that new TLD and legacy TLDs they are in different. I'm sorry, top level domain. I hate it when I do that. So whether, so, so Google will say that there is no, a different, you know, bias one way or the other.”
Bruce Jaffe Apr 23, 2018 ▶ 5:36 1003 With $150m Raised, He's Sold 3m "Weird" Domain Names
Assertion Supported
Osetek: Roughly 90% of New US Digital Ad Dollars Go to Google and Facebook
“So a lot of studies, at least in the U S have shown that something like 90% of the new digital dollar dollars going into digital have been going to Facebook and Google.”
Alan Osetek Mar 24, 2018 ▶ 7:54 973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM
Assertion Supported
Danzy: AODocs manages documentation for Google data centers and Airbus
“We do the same with Google. We help them build data centers. We are working with Airbus as well on, on the airplane certifications.”
Stéphane Danzy Aug 18, 2026 ▶ 12:52 Why Does Google Pay Him $2M A Year?
Assertion Supported
Reviews.io was one of only five original Google Seller Ratings partners
“So if you wanted your rating to show up on your Google Ads, gold stars next to your ads, you had to work with one of the Google Seller Ratings partners, and we were one of those partners. Now, originally, there was only about five partners.”
Callum McKeefery Nov 26, 2025 ▶ 12:05 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Assertion Supported
Stevens: Google's Project Aristotle found psychological safety predicts high performance
“What they found across Every hypothesis tested, over 200 hypotheses, thousands of people, is those teams with the highest levels of psychological safety were the highest performing teams.”
Susan Hunt Stevens May 26, 2023 ▶ 2:34 Why You Should Start Measuring Psychological Safety Today
Assertion Supported
Schleifer: Google coordinates tens of thousands of engineers in one monorepo
“Having been at Google, it's like, it's amazing. You have tens of thousands of engineers landing code all day long in a monorepo and it works.”
Ellie Schleifer Dec 18, 2021 ▶ 1:39 Trunk.io Helps you Code Like Google, $3.2m Raised, Official Launch Now
Assertion Supported
Chen: Testimonial.to created zero blog content for Google SEO
“There's actually no dedicated you know, content. I didn't really wrote any testimonial related blog posts.”
Daman Chen Jun 10, 2021 ▶ 12:36 Quit $200k Job for $4k MRR Side Project, Can he Hit $100k by December?
Assertion Supported
Booth: Over 60% of AI Investment Comes from Tech Monopolies
“I think it's over 60% of the dollars invested in AI are coming from the monopoly companies.”
Jeff Booth Apr 30, 2020 ▶ 45:28 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
Assertion Supported
Budman: Backblaze Storage Costs One-Quarter of AWS and Google
“And so we actually introduced a, an offering where you can use storage for anything, similar to an Amazon or Google or a Microsoft offering, but one quarter of their price point.”
Gleb Budman Nov 10, 2018 ▶ 3:17 1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods
Assertion Supported
Geva: Google is a 'closed garden' that blocks machine access to search
“Google is a closed garden in that sense. They are excellent for it, Humans, but for machines that want to tap into their index, there's no way.”
Ron Geva Jul 31, 2018 ▶ 7:04 1102 WebHose CEO on understanding unstructured data, passes $2.3m in ARR
Assertion Supported
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
John Lemp May 13, 2018 ▶ 2:45 1023 Will He Win Battle For Bottom of Blog
Assertion Supported
Rawson: Google AdSense Arbitrage Is No Longer Viable
“It, and it was, it's not really possible anymore because Google kind of doesn't like it.”
Rob Rawson Jan 22, 2018 ▶ 9:21 912 SaaS: Internet Hacker Builds Bootstrapped Productivity Tool, Passes $2.4m in ARR
Assertion Supported
Pratap notes Google's Indian railway Wi-Fi is the world's largest
“And, you know, I don't know if you've heard about this, Nathan, but it is the largest public Wi-Fi project in the world.”
Ravi Pratap Sep 21, 2017 ▶ 11:25 789: Google Bought Their Beacons to Distribute Free Wifi in India
Assertion Supported
Saumet: European buyers do not Google for proposal management tools
“Nobody in Europe would actually search in Google proposal management tool today. It's the case in the U S but not in Europe.”
Tim Saumet (Tim Salme) Jan 8, 2017 ▶ 15:15 EP 533: $1.5M Raised, $100k MRR Helping 800 Customers Manage and Track Documents with CEO Tim Samulet
Assertion Supported
Bjorn: Google treats product review backlinks as paid links requiring nofollow
“You have to have no follows right now. If you're doing product reviews, you know, Google considers that if you send out a pair of soccer cleats in this instance, and you get a link back for it, you're basically paying for links and Google webmaster guidelines,…”
Nick Bjorn Dec 26, 2016 ▶ 10:50 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Assertion Supported
Ortiz: Google's real-time algorithms eliminate update reference points for SEOs
“It's really frustrating how Google just continually shrinks the SERPs. And you know, now they have real time algorithms, so you have no reference point as to what update hits you.”
Guillermo Ortiz Jun 15, 2016 ▶ 12:16 He Gave Up 30% Equity, Launched Own Gig, Winning with $800k/yr+ In Revenue. EP 289: Guillermo Ortiz
Assertion Supported
Danzy: Revevol was Google's first enterprise partner in Europe
“It was the very first partner of Google in Europe when Google launched their enterprise B to B edition.”
Stéphane Danzy Aug 18, 2026 ▶ 1:47 Why Does Google Pay Him $2M A Year?
Assertion Supported
Moore: Selling Stitch for $60M Was a $2.6 Billion Mistake
“Oh, and by the way, my 2.6 billion dollar mistake, which was the headline here, very shortly thereafter, Looker gets acquired by Google for 2.6 billion dollars.”
Bob Moore May 30, 2024 ▶ 15:26 How to Sell your Company for $60m (from a Founder who did it)
Assertion Supported
Keynejad: Veed's YouTube tutorials capture Google's position zero featured snippets
“We're getting the number zero spot on Google with it.”
Sabba Keynejad Sep 2, 2020 ▶ 20:11 Veed Hits $1.3m Revenue, 5,500 Customers Helping Podcasters Create Videos with Subtitles
Assertion Supported
Google is a paying customer of Groove
“They're a customer as well, so.”
Chris Rothstein Jul 19, 2019 ▶ 4:09 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Assertion Supported
Google deployed 2,000 Mobstac beacons across 117 Indian train stations
“Google has deployed over 2000 beacons at 117 train stations, and they're using these beacons in conjunction with our platform to do essentially proximity marketing.”
Ravi Pratap Sep 21, 2017 ▶ 11:14 789: Google Bought Their Beacons to Distribute Free Wifi in India
Assertion Supported
Google Chrome integration allows Mobstac beacon notifications without a native app
“So what Google essentially did last year was they changed the mandate where they basically made beacon technology compliant with the Chrome browser. So what that means is that if you actually have Chrome browser, which by default all Android devices have a sli…”
Sharad Potharaju Sep 21, 2017 ▶ 14:04 789: Google Bought Their Beacons to Distribute Free Wifi in India
Assertion Supported
Detectify co-founders hacked Google, Facebook, and Dropbox before starting company
“My co-founders that are some really, some of the world's best white hat hackers, they have more or less, as part of this responsible disclosure scene, they have hacked, you know, Google and Facebook and Dropbox. They hacked Facebook with the help of Dropbox, e…”
Rickard Carlson Jun 19, 2017 ▶ 3:54 695: When You Deploy Software Product, Use This to Keep Hackers Out with Detectify CEO
Assertion Supported
Jonathan Sposato is the only person to sell two companies to Google
“He was the only guy to sell two companies to Google so successfully.”
Ari Ewan Jun 4, 2016 ▶ 14:06 Is It Possible To Launch a Startup And a Baby At The Same Time? EP 257: Arry Yu
Assertion Supported
Lockwood: Google Makes Up to $50 Per User Annually, Facebook $12–$18
“I think, ah, Google make as much as, like, 50 bucks a year per user. Facebook it was around about, sort of, 12, 18 maybe. Twitter a bit smaller.”
Kelvin Lockwood Jan 28, 2016 ▶ 9:56 Getting 1m Users Fast with Kelvin Lockwood
Assertion Supported
Aaron Lee: Google grew from 2,000 to 20,000 employees between 2004 and 2008
“When I joined, like Google had 2000 employees. When I left, it was 20,000, like 10 X.”
Aaron Lee Aug 28, 2023 ▶ 2:04 Smith AI Breaks $22m ARR Helping Companies Manage Voice, Chat Support, $100m Cap, Burning $300k per Month
Assertion Supported
Danjou: Mergify ranks on Google's first page for 'merge queue for GitHub'
“If you know what you're looking for, like a merge queue for GitHub I mean, we are in the first, Results on Google, so it's pretty easy to find us. We are one of the only company providing search services”
Julian Danjou Mar 27, 2023 ▶ 10:41 Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
Assertion Supported
Google Search ads for WordPress hosting cost $20 per click
“Google for WordPress hosting is 20 dollars a click.”
Ben Gabler Nov 21, 2022 ▶ 10:31 The Simple PR Template We Used to Bootstrap to $1m in ARR
Assertion Supported
Spain Sees Over 40,000 Monthly Google Searches for Insolvency Law
“Now we have more than 40,000 people per month searching about this low.”
Christian Tanasi Apr 22, 2021 ▶ 9:42 They Did $210k Last Month Helping Eliminate Debt in Spain
Assertion Supported
WeFarm Launched With a £500,000 Google Grant
“So that was 500,000 pounds, which at that point was a lot more dollars than it would be now.”
Kenny Ewan Apr 30, 2017 ▶ 4:41 645: WeFarm Helps 140k Off-Grid Farmers Learn Faster, $1.7M Raised, 90% Still Active After 3 Months with CEO Kenny Ewan
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.