Julien Danjou, co-founder and CEO of Mergify, explains to Nathan Latka how inbound organic search drives enterprise customer acquisition for their merge automation tool.
0:00 / 0:11exact quote · 11.1s
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“If you know what you're looking for, like a merge queue for GitHub I mean, we are in the first, Results on Google, so it's pretty easy to find us. We are one of the only company providing search services”
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More from Julian Danjou
Insight
Danjou: Extreme time and capital constraints prevent product over-engineering
“You know that both money and time are very constrained. So you have to focus on the right thing, which as an engineer, you see a lot of stories of people trying to build products and, you know, never launching and adding more and more features because you're l…”
Julian DanjouMar 27, 2023▶ 8:09Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
Disclosure
GitHub Marketplace generates almost no new signups for Mergify
“Very few, actually. We used to be in the front page from time to time in the first few years. And no, I think we don't bring enough revenue for GitHub. So it basically put us never in the front page. So if you look from Regify or Mercury, you will find us on t…”
Julian DanjouMar 27, 2023▶ 11:24Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
Insight
Selling to engineers requires a bottom-up approach, says Julian Danjou
“It's very hard to do marketing with software engineers, so we have this kind of bottom-up approach where we try to sell to the engineers the solution, the tooling that we build.”
Julian DanjouMar 27, 2023▶ 13:03Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
Disclosure
Danjou: Mergify's average customer pays $500 to $1,000 per month
“I guess our average team size would be around 100 engineers. So I think for most customers, that's around between 501,000 dollars per month on a subscription basis.”
Julian DanjouMar 27, 2023▶ 2:16Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
AssertionNot checkable as stated
Danjou: Mergify has over 150 paying customers
“We have more than 150 customers right now.”
Julian DanjouMar 27, 2023▶ 5:04Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
AssertionNot checkable as stated
Mergify tripled monthly revenue to $110,000 over the past year
“I think a year ago we were at a third of that, so we basically multiplied by three over the last year.”
Julian DanjouMar 27, 2023▶ 5:33Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
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