Selling to engineers requires a bottom-up approach, says Julian Danjou
Julian Danjou · Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy · Mar 27, 2023 · at 13:03
Julien Danjou, co-founder and CEO of Mergify, discusses developer marketing challenges and acquisition tactics with Nathan Latka.
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“It's very hard to do marketing with software engineers, so we have this kind of bottom-up approach where we try to sell to the engineers the solution, the tooling that we build.”
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