CAC payback period

“I, when I'm looking at a channel, if it's successful, I like to earn it back within a month.”

“And if I take a look at my cap payback period, which is about eight to 10 months, or if I take a look at my LTV to cap ratio, like the lifetime value to cap, Ratio. It's healthy as well. It's about a four.”

“It's somewhere between that one and two year mark. I'll tell you that.”

“So CAC is still around 700 dollars, 700 or 800 dollars. So we're still running very, very efficiently. So LW to CAC is still relatively healthy, although that's come down a little bit as well as we spend more on advertising. Sure. And then our CAC payback peri…”

“We're just trying to stay within like 12 to 24 months range.”

“Eight months on a gross profit basis.”

“Yeah, we basically get one to two months recovery. I mean, there are definitely customers that we don't get that because they're paying us 50 bucks, and they're on the low end, and they're a little bit more touchless. Sure. But for, like, the target customer w…”

“I believe it's somewhere, somewhere between six and 12 months.”

“We actually optimize it for that, that first year. And meaning, you know, when we sell the when we sell it, we'd like to see payback pretty immediately. So I would say even, even less than that.”

“Well, I guess we're looking to try and drive that number down at customer acquisition costs so that we recruit their value in the first four months. And we're still well, we're all over 15 to 20 months at this point.”

“Yeah, we try and keep it within the, you know, if we can beat the 12 month mark, that's what we're targeting at.”

“Three to four months.”

“So if you took an average across our entire geos, it's more like 10 months, but it's a, that's a good figure.”

“Would you say it's like less than a month? Yeah, for sure.”

“Definitely less than a year. You know, definitely less than a year.”

“We're trying to trend towards 12 and we're actually under 12 right now”

“Roughly our cost of customer acquisition is right around say it's paying back within a year, and we expect that to be better.”

“So we're at about a 50% year paybacks around a six month payback period. So just around that 10 ish thousand.”

“We kind of use a 24 month payback period.”

“We're under a year.”

“Almost, almost always. Again, it fluctuates quarter over quarter, month over month, but we're almost always.”

“Because if you're at the hundred K or greater, CAC payback period, 22 months at median.”

“Payback period should always be a gross margin adjusted calculation.”

“Whether you're a five million dollar ARR, SAS company, or 20, that has a lot less correlation to CAC payback period. Than the size of your average annual contract value.”

“I think where most companies are then overspending is on the customer acquisition side of things. Until they can get that, you know, you think about the customer acquisition payback period, I think for a lot of companies, it's sort of north of 12 months.”