Patel: Kahuna targets CAC payback period under one year
Samir Patel · 1395 Kahuna Helps Marketplaces Keep Buyers and Sellers Engaged, Way more than $3m in ARR · May 20, 2019 · at 13:23
Samir Patel is the CEO of Kahuna, a SaaS platform helping consumer marketplaces engage buyers and sellers. He explains their CAC payback economics to Nathan Latka.
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“Definitely less than a year. You know, definitely less than a year.”
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More from Samir Patel
Patel: Marketplace enterprise SaaS deals close much faster than typical nine-month cycles
“So whether you're spending 20,000 dollars ARR or 250,000 dollars ARR, it doesn't follow the usual tax economics of, well, a 300,000 dollar deal should take nine months to close. Not true. Nobody has nine months in this market. If you're trying to like keep Ube…”
Patel: Kahuna could surpass $50M in revenue before 2020
“Yeah, we could. You know, I think we could.”
Patel: Kahuna customer contracts range from $3,000 to $30,000 per month
“It's all a, it's all an activity in a volume base, right? We've got customers who pay us You know, 3000 dollars a month, the customers will pay us 30,000 dollars.”
Kahuna has raised close to $50M from Sequoia and Tenaya Capital
“Kavuna is backed by Softech, Sequoia Capital, and Tanaya Capital and we've raised close to fifty million.”
Patel: Kahuna's Net Revenue Retention Rate Exceeds 100%
“Our net churn is, is, easily becomes over a hundred percent, just because, you know. Right. So yeah. So if you're, I mean, whichever way you want to go with that, but yes, for the idea of being that our internal growth within each customer in this business is …”