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Brian Reale

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

12statements → 3claims → 1claims resolved → 3.67/5average certainty → 1.5/5average debate potential →

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 2 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Bootstrapped ProcessMaker employs approximately 140 people worldwide as of 2018
“We're bootstrapped. Yeah. So today we're about a hundred and three, a 140 employees worldwide.”
Brian Reale Jul 23, 2018 ▶ 6:09 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brian Reale on measured tape to publish a rate. This says nothing about how they speak.

Everything Brian Reale said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Reale: iPaaS tools like Zapier struggle with human approval workflows
“Those kinds of companies won't do very well with the approval and rejection part of a workflow.”
Brian Reale Jul 23, 2018 ▶ 3:18 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Insight
Reale: Bootstrapped founders must prioritize risk mitigation over maximizing growth
“And when it's when you're bootstrapping, I think you tend to kind of lean towards mitigating risk because that could quickly throw your formula out of whack.”
Brian Reale Jul 23, 2018 ▶ 15:22 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
Reale: ProcessMaker bought around 15 entities off its cap table
“Yeah, like 15.”
Brian Reale Jul 23, 2018 ▶ 10:29 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Insight
Reale: Workflow automation software does not work well for SMBs
“Looking at the kind of SMB or even smaller businesses realize that doesn't really work for this genre of product.”
Brian Reale Jul 23, 2018 ▶ 12:13 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker targets under 12-month CAC payback period
“We actually optimize it for that, that first year. And meaning, you know, when we sell the when we sell it, we'd like to see payback pretty immediately. So I would say even, even less than that.”
Brian Reale Jul 23, 2018 ▶ 13:40 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker ACV is roughly $25,000 to $30,000 excluding professional services
“25, 30 grand would be kind of average contract value for us. And that doesn't include potentially professional services, which might be done by us or by partners around the world.”
Brian Reale Jul 23, 2018 ▶ 4:50 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Assertion Supported
Bootstrapped ProcessMaker employs approximately 140 people worldwide as of 2018
“We're bootstrapped. Yeah. So today we're about a hundred and three, a 140 employees worldwide.”
Brian Reale Jul 23, 2018 ▶ 6:09 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker grows its subscription business 30% to 35% annually
“So we grow our subscription business around 30, 35% a year.”
Brian Reale Jul 23, 2018 ▶ 8:07 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker operates with five total entities on its cap table
“Really three and yeah, well, three and then a few, five in total.”
Brian Reale Jul 23, 2018 ▶ 10:51 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Assertion Not checkable as stated
Reale: ProcessMaker's annual gross churn without upsells is about 12%
“So churn, I think for us, sort of that top level churn without the upsells it's about 12% annually.”
Brian Reale Jul 23, 2018 ▶ 12:32 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Assertion Not checkable as stated
Reale: ProcessMaker is approaching zero to negative net churn with upsells
“And then we're, you know, approaching that sort of kind of zero to negative percent churn with the upsells, but we think we can drive a lot more there.”
Brian Reale Jul 23, 2018 ▶ 12:58 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker serves around 350 global enterprise and mid-market customers
“So today around 350 customers really around the world enterprise mid-market customers.”
Brian Reale Jul 23, 2018 ▶ 7:54 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space

Appearances (1)

EpisodeDateSpeaking time
1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space Jul 23, 2018 11m
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