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Disclosure certainty 4/5 debate potential 1/5

ProcessMaker serves around 350 global enterprise and mid-market customers

Brian Reale · 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space · Jul 23, 2018 · at 7:54

Brian Reale, CEO of ProcessMaker, discusses the company's scale and customer base with host Nathan Latka.

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“So today around 350 customers really around the world enterprise mid-market customers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Brian Reale

Opinion
Reale: iPaaS tools like Zapier struggle with human approval workflows
“Those kinds of companies won't do very well with the approval and rejection part of a workflow.”
Brian Reale Jul 23, 2018 ▶ 3:18 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Insight
Reale: Bootstrapped founders must prioritize risk mitigation over maximizing growth
“And when it's when you're bootstrapping, I think you tend to kind of lean towards mitigating risk because that could quickly throw your formula out of whack.”
Brian Reale Jul 23, 2018 ▶ 15:22 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
Reale: ProcessMaker bought around 15 entities off its cap table
“Yeah, like 15.”
Brian Reale Jul 23, 2018 ▶ 10:29 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Insight
Reale: Workflow automation software does not work well for SMBs
“Looking at the kind of SMB or even smaller businesses realize that doesn't really work for this genre of product.”
Brian Reale Jul 23, 2018 ▶ 12:13 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker targets under 12-month CAC payback period
“We actually optimize it for that, that first year. And meaning, you know, when we sell the when we sell it, we'd like to see payback pretty immediately. So I would say even, even less than that.”
Brian Reale Jul 23, 2018 ▶ 13:40 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker ACV is roughly $25,000 to $30,000 excluding professional services
“25, 30 grand would be kind of average contract value for us. And that doesn't include potentially professional services, which might be done by us or by partners around the world.”
Brian Reale Jul 23, 2018 ▶ 4:50 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
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